STORIES THAT NEVER STAND STILL
| Title | STORIES THAT NEVER STAND STILL |
| Brand | TAKEDA |
| Product/Service | TAKEDA - ADHD AWARENESS |
| Category |
C02. Publications for Good |
|
Entrant
|
EDELMAN London, UNITED KINGDOM
|
|
Idea Creation
|
EDELMAN London, UNITED KINGDOM
|
|
PR
|
EDELMAN London, UNITED KINGDOM
|
|
Additional Company
|
STUDIO ANORAK MAGAZINE London, UNITED KINGDOM
|
Credits
| Stu Hallybone |
Edelman |
Group Creative Director |
| Laura Craggs |
Edelman |
Account Lead |
| Alex Ladbury |
Edelman |
Account |
| Talia Melamed |
Edelman |
Account |
| Annita Konstantini |
Edelman |
Social |
| Mwewa Kaluba |
Edelman |
Social |
| Freeha Rafiq |
Takeda |
Communications & Patient Advocacy Lead, UK and Ireland |
| Abigail Epstein |
Takeda |
Communications |
| Tony Lloyd |
The ADHD Foundation |
CEO |
Cultural / Context information for the jury
We need to counter the idea that people with ADHD are a problem to be solved. They aren’t wrong, they’re different. Hundreds of successful people all over the world have the condition and many say it’s the reason they are where they are today. They wouldn’t be themselves without it.
We created ‘Stories That Never Stand Still’ - a free, not-for-profit storybook, full of real stigma-smashing stories about ADHD as a celebration of what the brilliant ADHD mind can do.
It’s the only book out there which is:
• Created BY people living with ADHD
• ABOUT living with ADHD
• Designed to be interesting and compelling FOR people with ADHD
The cover-to-cover inspiration helped teens to see how ADHD could be their strength rather than their downfall…and that their lives could be as extraordinary as anybody else’s.
Distributed to: schools, libraries, patient & parent groups, ADHD conference & online.
Translation. Provide a full English translation of any text.
N/A