WINGMEN: A ROLL CALL OF ICONS

Bronze Eurobest Award
TitleWINGMEN: A ROLL CALL OF ICONS
BrandUNILEVER
Product/ServiceLYNX AFRICA
Category A01. Fast Moving Consumer Goods
Entrant GLOBAL MEDIA AND ENTERTAINMENT London, UNITED KINGDOM
Idea Creation GLOBAL MEDIA AND ENTERTAINMENT London, UNITED KINGDOM
Production GLOBAL MEDIA AND ENTERTAINMENT London, UNITED KINGDOM
Credits
Name Company Position
Jonathan Wood Global - The Media & Entertainment Group Senior Creative
Shelly Smith Global - The Media & Entertainment Group Creative Producer

View Script

Write a short summary of what happens in the radio or audio work.

This commercial launched the celebrations of 25 years since Lynx Africa (body spray) was released in the UK. Throughout those 25 years, Lynx Africa has been by the side of men, serving as a 'wingman'. So we decided to celebrate with a roll call of iconic wingmen, because every man needs a wingman.

Translation. Provide a full English translation of any audio.

Every man…. needs a wingman. Every Batman needs his Robin Every Frodo needs his Sam. Every Obama needs a Biden Every Ferris?...a Cam. For one Bill, there was Ben Another Bill, had Ted Heisenberg had Jesse And Barney for Fred. For Kid, see Play, Silent Bob… see Jay. Withnail - I Vinny Chase – E. Pinky-Perky, Pinky-Brain, Shearer-Sheringham, Garth-Wayne. Harry-Lloyd, Napoleon-Pedro. Dastardly-Muttley, Hamlet…Horatio. …..there’s one for the Bard fans. Han and Chewie, Harry and Ron Bart and Milhouse Tyrion and Bron Riggs-Murtaugh, Turner-Hooch, Tango-Cash, Maverick………. Goose. Moment of silence for Goose, please. Yes…. Every man needs a wingman. Like Walter for The Dude. Or like 25 years of Lynx Africa…. and you. Stay smelling fresh, all day… reach for your wingman: Lynx Africa.

Cultural / Context information for the jury

"Shearer-Sheringham" refers to Alan Shearer and Teddy Sheringham, former professional footballers who formed an effective strike partnership for the England team, most notably during Euro '96. "Vinny Chase - E" - characters from TV show 'Entourage' "Tyrion and Bron" - characters from TV show 'Game of Thrones'