THE NATIONAL ANTHEM OF INTERNET

TitleTHE NATIONAL ANTHEM OF INTERNET
BrandTELIA
Product/ServiceTELECOMMUNICATION
Category C01. Use of Music
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Production NEW LAND Stockholm, SWEDEN
Credits
Name Company Position
Adam Ulvegärde Forsman & Bodenfors Art Director
Tomas Granat Forsman & Bodenfors Art Director
Jacob Nelson Forsman & Bodenfors Copywriter
Pontus Levahn Forsman & Bodenfors Copywriter
Jerk Zander Forsman & Bodenfors Account Supervisor
Sara Lemchen Forsman & Bodenfors Designer
Bjarne Darwall Forsman & Bodenfors PR Strategist
Sara Kling Forsman & Bodenfors Account Executive
Kalle Garmark Forsman & Bodenfors Designer
Marie Dahl Telia Account Director
Gina Azaric Telia Head of marketing
LottaKristian Lundman Forsman & Bodenfors Head of Creative
Natanael Ericsson New Land Director
Dea Saracevic New Land Producer
Musik & artist: Martin Hederos: Arrangemang. Piano, Fiol Musik & artist: Anton Sundell: Mix, Produktion Song: Cherrie Bello: A&R Warner Music

View Script

Write a short summary of what happens in the radio or audio work.

This film celebrates the importance of Internet. And in order to do that we have produced a suitable national anthem for the largest and most powerful community in the world.

Translation. Provide a full English translation of any audio.

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Tell the jury about the use of music

Anthems have always united people in nations and communities. But Internet doesn’t have one. We thought it’s about time to change that. So, in this campaign for Sweden’s biggest telecom company, we set out to create the Internet’s own National Anthem. But instead of creating a new one, we looked for a song that symbolizes internet and the power it has. After scanning endless internet forums we found the people’s favorite: the world’s most famous meme featuring the Romanian song “Dragostea din tei”. But since the song didn’t sound much like an anthem, we produced a new version with some of Sweden's top musicians, giving it a suitable grand arrangement.