Title	28 SECONDS
Brand	HELSEDIREKTORATET / THE NORWEGIAN DIRECTORATE OF HEALTH
Product/Service	ANTI-SMOKING AWARENESS
Category	A07. Not-for-profit / Charity / Government
Entrant	PER HøJ Oslo, NORWAY
Idea Creation	PER HøJ Oslo, NORWAY
Production	BÅDE Oslo, NORWAY
Additional Company	HELSEDIREKTORATET / THE NORWEGIAN DIRECTORATE OF HEALTH Oslo, NORWAY

Name	Company	Position
Christoffer Rontén	Per Høj	Creative
Theis Roksvåg Pedersen	Per Høj	Creative
Sverre Midttun	Per Høj	Account Manager
Nanna Skipper Grønli	Per Høj	Project Manager
Eskil Paus	Både Og	Director
Hans Christian Heide	Både Og	Sound Designer

View Script

Write a short summary of what happens in the radio or audio work.

Quitting smoking sucks, but some of the benefits come much faster than anticipated. The radio work shows the rewarding progression of quitting by presenting every second as one day, with a voice-over presenting benefits that occur along the way.

Translation. Provide a full English translation of any audio.

If you quit smoking now, and every second of this ad equalled one day, your sense of taste and smell would have improved already. Now, after (10) days, the risk of heart attack is lowered, and now after (14) your skin looks healthier. And, there (18) your lung capacity has increased. Quit for 28 days and the chance of quitting forever increases fivefold. You can do it in Stoptober! Get help at slutta.no

Cultural / Context information for the jury

The expression «Stoptober» («Stopptober» in Norwegian) describes the anti-smoke month of October. It was adopted from the British NHS by the Norwegian Directorate of Health in 2018.