Title	OLYMPIC MEDAL
Brand	KIKKOMAN
Product/Service	SOY SAUCE
Category	A01. Consumer Goods
Entrant	FREUNDLICHE GRÜSSE Zürich, SWITZERLAND
Idea Creation	FREUNDLICHE GRÜSSE Zürich, SWITZERLAND
Production	FREUNDLICHE GRÜSSE Zürich, SWITZERLAND

Name	Company	Position
Pascal Deville	Freundliche Grüsse	overall responsibility
Simon Keller	Freundliche Grüsse AG	Social Media
Samuel Textor	Freundliche Grüsse AG	overall responsibility
Kathrin Thalmann	Delico AG	Product Manager
Norihito Iida	Freundliche Grüsse AG	Art Direction/Concept
Christian Stüdi	Freundliche Grüsse AG	Text/Concept
Morris Lötscher	Freundliche Grüsse AG	Text/Concept
Simon Keller	Freundliche Grüsse AG	Social Media
Sarah Winker	Freundliche Grüsse AG	Beratung

Why is this work relevant for Brand Experience & Activation?

To communicate a online-contest during the Olympic Games in Tokyo this sujet was created. The sujet tells you two things in one: 1) it's about Olympic Games and about winning medals. 2) Kikkoman deserves gold as the Number 1 soy sauce

Background

Kikkoman needed a visual idea to combine Kikkoman with the Olympic Games.

Describe the creative idea (20% of vote)

Kikkoman – the world’s number 1 soy sauce – has been refining the menus of its customers for years. To celebrate the Olympic Games in Tokyo, a special sujet was created for the legendary Japanese brand: A simple fabric ribbon turns the Kikkoman logo into a gold medal. A message, so strong, that not even words are needed.

Describe the strategy (20% of vote)

Basically everyone. People who are interested in Olympia as well as in food.

Describe the execution (30% of vote)

Because the placement was done during the Olympic Games the reference was clear.

List the results (30% of vote)

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