2021 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
G05 Cultural Insight
#ONTHEINSIDE
LEVI STRAUSS & CO / FASHION & APPAREL
LEVI'S RUSSIA Moscow RUSSIA FRIENDS
Moscow
RUSSIA
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION / SPINNEYS FLOUR
McCANN Paris FRANCE McCANN
Paris
FRANCE
Silver
CRISP IN / CRISP OUT
PEPSICO / WALKERS CRISPS
PEPSICO Reading UNITED KINGDOM VCCP
London
UNITED KINGDOM
THE PONCHO POSTER
BRUSSELS MOBILITY / SUPPORT FOR BIKERS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
G06 Breakthrough on a Budget
UBER HEETCH
HEETCH / HEETCH
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Short List
MCDO
MCDONALD'S / MCDONALD'S
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
GOODBYE DUMLE LOLLIPOP
FAZER / DUMLE
FAZER Copenhagen DENMARK PUBLICIS MEDIA
Copenhagen K
DENMARK
THE LAND OF ABSURDITY
AMNESTY INTERNATIONAL / THELANDOFABSURDITY.COM - A WEBSITE WHERE YOU CAN SUBMIT RIDICULOUS ZONES TO THE POLISH GOVERNMENT.
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
G07 Corporate Purpose & Social Responsibility
GIVE FOR GOOD
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
SMILE-SOAP
SWISSPASS SMILE / SWISSPASS SMILE BY SBB
TBWA\ SWITZERLAND Zurich SWITZERLAND TBWA\ SWITZERLAND
Zurich
SWITZERLAND
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON / SPORTS GEAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Grand Prix
DRONE ECOZONE
M. VIDEO-ELDORADO / ECO-PARTNERSHIP IN THE COMPANY AND ATTRACTING EMPLOYEES TO WORK THROUGH THE SOCIAL IT PROJECT
MAKELOVE Moscow RUSSIA MAKELOVE
Moscow
RUSSIA
SHUTTER ADS
HEINEKEN / SHUTTER ADS
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
CANON TRUTHMARK
CANON / CANON R5 & R6
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
BEYOND GENERATIONS
MICROSOFT/XBOX / XBOX
McCANN London UNITED KINGDOM McCANN
London
UNITED KINGDOM
#SHOWUSEQUAL
DEUTSCHER OLYMPISCHER SPORTBUND E.V. / DOSB
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY
VERY IMPORTANT STAMPS
INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM) – DEUTSCHE SEKTION E.V. / / NFP
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY
#BUYBACKFRIDAY
IKEA / IKEA
EDELMAN UK London UNITED KINGDOM EDELMAN UK
London
UNITED KINGDOM
Bronze
BODYLOVE
DOVE / DOVE
EDELMAN Berlin GERMANY EDELMAN
Berlin
GERMANY
MARKED FOR LIFE
TRYGG-HANSA / INSURANCE
TRYGG-HANSA Stockholm SWEDEN BCW
Stockholm
SWEDEN
RESTORY
CANON / CANON
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
SAMSUNG NOT A SCHOOL
SAMSUNG / SAMSUNG
IRIS London UNITED KINGDOM IRIS
London
UNITED KINGDOM
LINO'S NEW LIFE
FATER / PAMPERS
SAATCHI & SAATCHI Milan ITALY SAATCHI & SAATCHI
Milan
ITALY
G08 Market Disruption
BEER BALLET
URAL OPERA BALLET / THE HUMPBACKED HORSE PERFORMANCE
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
BACKSTAGE COLLECTION
TAVASTIA / LIVE ROCK CLUB
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
THE ROYAL ACADEMY OF ARTS ONLINE EXHIBITION
THE ROYAL ACADEMY OF ARTS / THE ROYAL ACADEMY OF ARTS
WETRANSFER Amsterdam THE NETHERLANDS WETRANSFER
Amsterdam
THE NETHERLANDS
DRIVE THRU MOTOR SHOW
MAZDA / MAZDA CARS
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
RENAULT - VILLAGE ELECTRIQUE
RENAULT / RENAULT ZOE
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
A PIECE OF AJAX
AFC AJAX / AFC AJAX
ONE:NIL Amsterdam THE NETHERLANDS AFC AJAX
Amsterdam
ONE:NIL
Amsterdam
THE NETHERLANDS
Short List
OFFICIAL SPONSOR FOR CANCELLED EVENTS
ROM / ROM
McCANN Bucharest ROMANIA McCANN
Bucharest
MRM
Bucharest
ROMANIA
Short List