2021 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
B01 Use of Ambient Media: Small Scale
LAY’S ICONIC RESTAURANT
PEPSICO / LAY'S NL / LAY’S INTRODUCES THREE CHIPS FLAVOURS
FITZROY Amsterdam THE NETHERLANDS FITZROY
Amsterdam
THE NETHERLANDS
"CANCELLED CLOWN"
BURGER KING / BURGER KING
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
WALK OF WAR
DOCTORS WITHOUT BORDERS / DOCTORS WITHOUT BORDERS - CALL FOR DONATION
LäKARE UTAN GRäNSER Stockholm SWEDEN ANR+1
Stockholm
SWEDEN
MCDO
MCDONALD'S / MCDONALD'S
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
THE BUMPY ROAD MUSIC BOX
NORWEGIAN ROAD ASSICIATION / POLITICAL AWARENESS
ANTI Oslo NORWAY ANTI
Oslo
NORWAY
HENNESSCREEN
HENNESSY / HENNESSY XO
BETC Paris FRANCE BETC
Paris
FRANCE
FRIDGE HACKING
RECUPEL / RECYCLING
DDB Brussels BELGIUM DDB
Brussels
BELGIUM
ALL CREATURES GREAT & SMALL
BBC / BBC FIRST
PUBLICIS Brussels BELGIUM PUBLICIS
Brussels
BELGIUM
NON-BOB
VIAS + OVK / PEVR (PARENTS OF ROAD VICTIMS) / PARENTS SAFETY AWARENESS ORGANISATION
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
Bronze
B02 Use of Ambient Media: Large Scale
BLACK PLAQUE PROJECT
NUBIAN JAK COMMUNITY TRUST / NUBIAN JAK COMMUNITY TRUST
HAVAS London UNITED KINGDOM HAVAS
London
UNITED KINGDOM
Short List
YUMOS BUILDING
YUMOŞ / UNILEVER
WUNDERMAN THOMPSON TURKEY Istanbul TURKEY WUNDERMAN THOMPSON TURKEY
Istanbul
TURKEY
A CLASSIC HORROR STORY
NETFLIX ITALY / A CLASSIC HORROR STORY
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
SHUTTER ADS
HEINEKEN / SHUTTER ADS
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
TOKYO TREE
DEUTSCHE SPORT MARKETING GMBH / DEUTSCHER OLYMPISCHER SPORTBUND E.V. (GERMAN OLY / TEAM DEUTSCHLAND
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY
BODYLOVE
DOVE / DOVE
EDELMAN Berlin GERMANY EDELMAN
Berlin
GERMANY
INSPIRING BILLBOARDS
KIA MOTORS CORPORATION / KIA BRAND
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE
Berlin
GERMANY
TOP OF THE BILL
BNP PARIBAS / BNP PARIBAS LOCAL BUSINESSES
HUNGRY AND FOOLISH Paris FRANCE HUNGRY AND FOOLISH
Paris
FRANCE
B03 Use of Broadcast
SOMEWHERE ELSE
VIERLIVE / VIERLIVE
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
SPECIAL CONTAINER CUP
SPECIAL OLYMPICS / ORGANIZATION FOR INTELLECTUAL DISABILITIES
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
B04 Use of Print or Outdoor
INDOOR ADS
AXE / LYNX
LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE
Madrid
SPAIN
SHUTTER ADS
HEINEKEN / SHUTTER ADS
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Gold
THE PONCHO POSTER
BRUSSELS MOBILITY / SUPPORT FOR BIKERS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
VOLVO: BE SAFE BE LATE
VOLVO CARS BELUX / VOLVO CARS
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
VOLVO: BLINDSPOT BILLBOARD
VOLVO CARS BELUX / VOLVO XC40
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
WALK TO THE FUTURE
UNIVERSITY OF ANTWERP / UNIVERSITY
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
C01 Guerrilla Marketing & Stunts
MEOWBOOK
LENOVO / LENOVO MEOWBOOK
LEO BURNETT UKRAINE Kiev UKRAINE LEO BURNETT UKRAINE
Kiev
UKRAINE
THE WALKING PREMIÈRE
DISNEY+ / THE WALKING DEAD
PUBLICIS Amsterdam THE NETHERLANDS PUBLICIS
Amsterdam
THE NETHERLANDS
LAY’S ICONIC RESTAURANT
PEPSICO / LAY'S NL / LAY’S INTRODUCES THREE CHIPS FLAVOURS
FITZROY Amsterdam THE NETHERLANDS FITZROY
Amsterdam
THE NETHERLANDS
Short List
MCDO
MCDONALD'S / MCDONALD'S
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Gold
REFUEL WITH ENYAQ
SKODA AUTO SLOVAKIA / SKODA ENYAQ IV
WIKTOR LEO BURNETT Bratislava SLOVAK REPUBLIC WIKTOR LEO BURNETT
Bratislava
SLOVAK REPUBLIC
THE GIANT SOURDOUGH
COOP / SMAK*
COOP Oslo NORWAY WE ARE LIVE
Oslo
NORWAY
NO SPOILER HEIST
NETFLIX ITALY / NO SPOILER HEIST
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
THE BUBBLE-MAKING NEXO | LIFE IS IN THE AIR.
HYUNDAI / HYUNDAI NEXO
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
ULTRASONIC MAFFIA CALL
JOYN GMBH / STREAMING-ANBIETER
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY
GOODBYE DUMLE LOLLIPOP
FAZER / DUMLE
FAZER Copenhagen DENMARK PUBLICIS MEDIA
Copenhagen K
DENMARK
FAST 'N GOOD
VLAM / VEGETABLES
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
DRIVE THRU MOTOR SHOW
MAZDA / MAZDA CARS
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
#621DROWNED
VLUCHTELINGENWERK VLAANDEREN / REFUGEE HELP
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
ELECTRIC WASTE FC
RECUPEL / COLLECTION OF OLD HOME APPLIANCES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
C02 Live Shows / Concerts / Festivals
UNMUTE US
UNMUTE US / PROTEST
BOOMERANG AGENCY Amsterdam THE NETHERLANDS BOOMERANG AGENCY
Amsterdam
THE NETHERLANDS
THE ISOLATED CINEMA
GOTHENBURG FILM FESTIVAL / FILM FESTIVAL
STENDAHLS Gothenburg SWEDEN STENDAHLS
Gothenburg
SWEDEN
Bronze
CONCERT TO OUTER SPACE
NETFLIX / THE MIDNIGHT SKY
GONG Gliwice POLAND GONG
Gliwice
POLAND
BEETHOVEN X THE AI PROJECT
TELEKOM / TELEKOM
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Bronze
C03 Exhibitions / Installations
BLACK PLAQUE PROJECT
NUBIAN JAK COMMUNITY TRUST / CHARITY
HAVAS London UNITED KINGDOM HAVAS
London
UNITED KINGDOM
Gold
"CANCELLED CLOWN"
BURGER KING / BURGER KING
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
THE KISS OF DANTE AND BEATRICE
UNILEVER / MAGNUM
LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE
Madrid
SPAIN
THE GIANT SOURDOUGH
COOP / SMAK*
COOP Oslo NORWAY WE ARE LIVE
Oslo
NORWAY
TOKYO TREE
DEUTSCHE SPORT MARKETING GMBH / DEUTSCHER OLYMPISCHER SPORTBUND E.V. (GERMAN OLY / TEAM DEUTSCHLAND
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY
LET IT ALL ART
BNP PARIBAS FORTIS / LET IT ALL ART
PUBLICIS Brussels BELGIUM PUBLICIS
Brussels
BELGIUM
ELECTRIC WASTE FC
RECUPEL / COLLECTION OF OLD HOME APPLIANCES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM