2021 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
D06 Branded Games
APPLAYDU
KINDER / KINDER SURPRISE
GAMELOFT Paris FRANCE GAMELOFT
Paris
FERRERO INTERNATIONAL
Luxembourg
FRANCE
LUXEMBOURG
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR / THE HEALTHY MAP
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
D07 Branded Tech
CANON TRUTHMARK
CANON / CANON R5 & R6
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Short List
E01 Launch / Re-launch
DREAMS WITHIN
XBOX / XBOX SERIES X|S
EDELMAN UK London UNITED KINGDOM EDELMAN UK
London
UNITED KINGDOM
MYSTERY SNIPER
ACTIVISION / CALL OF DUTY VANGUARD
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Silver
THE PLAYLIST SONG
TWINTOES / TWINTOES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
E02 Sponsorship & Brand Partnership
IT MAKES SENSE
PEPSICO / WALKERS CRISPS X KFC
PEPSICO Reading UNITED KINGDOM SIPS AND BITES
Reading
UNITED KINGDOM
LAY’S ICONIC RESTAURANT
PEPSICO / LAY'S NL / LAY’S INTRODUCES THREE CHIPS FLAVOURS
FITZROY Amsterdam THE NETHERLANDS FITZROY
Amsterdam
THE NETHERLANDS
OFFICIAL SPONSOR OF CANCELLED EVENTS
ROM / ROM CHOCOLATE BAR
McCANN Bucharest ROMANIA MRM
Bucharest
ROMANIA
Bronze
TOP OF THE BILL
BNP PARIBAS / BNP PARIBAS LOCAL BUSINESSES
HUNGRY AND FOOLISH Paris FRANCE HUNGRY AND FOOLISH
Paris
FRANCE
THE SECOND-HAND NEW JERSEY
ACCOR ALL / PARIS SAINT-GERMAIN'S NEW JERSEY
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL
Paris
FRANCE
THE SAFE TRAINING JERSEY
GMF / GMF SAFE TRAINING JERSEY
HAVAS SPORTS & ENTERTAINMENT Paris FRANCE HAVAS SPORTS & ENTERTAINMENT
Paris
FRANCE
MADE BY DENMARK
HUMMEL / OFFICIAL DENMARK FOOTBALL JERSEY
ENVISION Aarhus DENMARK ENVISION
Aarhus
DENMARK
F01 Integrated Campaign led by Brand Experience & Activation
ZALANDO - HET NIEUWE STERKSEL
ZALANDO / FASHION
BOOMERANG AGENCY Amsterdam THE NETHERLANDS BOOMERANG AGENCY
Amsterdam
THE NETHERLANDS
UNFORGETTABLE DENIM
DIESEL / UNFORGETTABLE DENIM
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
FUTURE NEWS
UNIVERSITY OF ANTWERP / UNIVERSITY
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
FEET (TRADEMARK)
BRUSSELS MOBILITY / PROMOTE WALKING FOR SHORT DISTANCES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
G01 Local Brand
POETRY ALL AROUND
YANDEX / YANDEX SEARCH APP
YANDEX.MUSIC Moscow RUSSIA YANDEX
Moscow
RUSSIA
THE LAST DAY PASS
MOUNTAIN VISION / SKILIFT TICKET
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION / SPINNEYS FLOUR
McCANN Paris FRANCE McCANN
Paris
FRANCE
Short List
G02 Challenger Brand
THE EYE OPENING TEST
DROIT DE REGARD / DROIT DE REGARD
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
UBER HEETCH
HEETCH / HEETCH
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Short List
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR / THE HEALTHY MAP
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
PEPSI MAX FRANCE
PEPSICO / PEPSI MAX
PEPSICO Reading UNITED KINGDOM BUZZMAN
Paris
FRANCE
THE PLAYLIST SONG
TWINTOES / TWINTOES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
G03 Single-market Campaign
CRISP IN / CRISP OUT
PEPSICO / WALKERS CRISPS
PEPSICO Reading UNITED KINGDOM VCCP
London
UNITED KINGDOM
FARM OFFICE
BIO SUISSE / WORKPLACES OUTSIDE
THJNK Zürich SWITZERLAND THJNK
Zürich
SWITZERLAND
VISA RECYCLING
S7 AIRLINES / AIRLINES
GREAT ADVERTISING GROUP St. Petersburg RUSSIA GREAT
St.Petersburg
RUSSIA
RENAULT - ZOE AIRLINES
RENAULT / ZOE
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
RESTORY
CANON / CANON
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
G04 Social Behaviour
LIFE SAVING STORIES
RED CROSS / CPR TRAINING
180 AMSTERDAM THE NETHERLANDS 180 AMSTERDAM
THE NETHERLANDS
THE MIC COVER CAMPAIGN
LOGITECH G / LOGITECH G G733 HEADSET
WENDERFALCK Stockholm SWEDEN WENDERFALCK
Stockholm
SWEDEN
MARKED FOR LIFE
TRYGG-HANSA / INSURANCE
TRYGG-HANSA Stockholm SWEDEN BCW
Stockholm
SWEDEN
AXEINATION
UNILEVER / AXE
LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE
Madrid
SPAIN
Short List
DRONE ECOZONE
M. VIDEO-ELDORADO / ECO-PARTNERSHIP IN THE COMPANY AND ATTRACTING EMPLOYEES TO WORK THROUGH THE SOCIAL IT PROJECT
MAKELOVE Moscow RUSSIA MAKELOVE
Moscow
RUSSIA
THE GIANT SOURDOUGH
COOP / SMAK*
COOP Oslo NORWAY WE ARE LIVE
Oslo
NORWAY
NO SPOILER HEIST
NETFLIX ITALY / NO SPOILER HEIST
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
XBOX EQUALITY CONTROLLER
XBOX / XBOX
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
FEARLESS NIGHT
HANDSAWAY / ASSOCIATION AGAINST STREET HARASSMENT
TBWA\PARIS FRANCE TBWA\PARIS
FRANCE
Short List
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR / THE HEALTHY MAP
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
NFT
MCDONALD'S / MCDONALD'S
DDB Paris FRANCE DDB
Paris
FRANCE
100% COVID FREE JOURNEY
POREC CITY LIBRARY / CITY LIBRARY
STUDIO SONDA Istria CROATIA STUDIO SONDA
Istria
CROATIA
FEET (TRADEMARK)
BRUSSELS MOBILITY / PROMOTE WALKING FOR SHORT DISTANCES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
WALK TO THE FUTURE
UNIVERSITY OF ANTWERP / UNIVERSITY
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
#CATSFORKIDS
CHILD FOCUS / CHILD FOCUS IS A BELGIAN FOUNDATION THAT SUPPORTS PREVENTION AND INVESTIGATION OF MISSING CHILDREN, ABDUCTED CHILDREN, RUNAWAY CHILDREN, AND SEXUALLY ABUSED AND EXPLOITED CHILDREN, ALONG WITH PSYCHOLOGICAL AND LEGAL SUPPORT TO THE VICTIMS.
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
VOLVO: BE SAFE BE LATE
VOLVO CARS BELUX / VOLVO CARS
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
GARMIN: COMBAT WARM-UP
GARMIN / WORK-OUT
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
G05 Cultural Insight
BLACK PLAQUE PROJECT
CHARITY / CHARITY
HAVAS London UNITED KINGDOM HAVAS
London
UNITED KINGDOM
Short List
CRISP IN / CRISP OUT
PEPSICO / WALKERS CRISPS
PEPSICO Reading UNITED KINGDOM VCCP
London
UNITED KINGDOM
#ONTHEINSIDE
LEVI STRAUSS & CO / FASHION & APPAREL
LEVI'S RUSSIA Moscow RUSSIA FRIENDS
Moscow
RUSSIA