2021 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
G05 Cultural Insight
BEER BALLET
URAL OPERA BALLET / THE HUMPBACKED HORSE PERFORMANCE
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
YOLOBRAIN
DNB / DNB YOUNG
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION / SPINNEYS FLOUR
McCANN Paris FRANCE McCANN
Paris
FRANCE
Silver
THE PONCHO POSTER
BRUSSELS MOBILITY / SUPPORT FOR BIKERS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
G06 Breakthrough on a Budget
MCDO
MCDONALD'S / MCDONALD'S
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
THE LAND OF ABSURDITY
AMNESTY INTERNATIONAL / THELANDOFABSURDITY.COM - A WEBSITE WHERE YOU CAN SUBMIT RIDICULOUS ZONES TO THE POLISH GOVERNMENT.
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
UBER HEETCH
HEETCH / HEETCH
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Short List
GOODBYE DUMLE LOLLIPOP
FAZER / DUMLE
FAZER Copenhagen DENMARK PUBLICIS MEDIA
Copenhagen K
DENMARK
G07 Corporate Purpose & Social Responsibility
BEYOND GENERATIONS
MICROSOFT/XBOX / XBOX
McCANN London UNITED KINGDOM McCANN
London
UNITED KINGDOM
#BUYBACKFRIDAY
IKEA / IKEA
EDELMAN UK London UNITED KINGDOM EDELMAN UK
London
UNITED KINGDOM
Bronze
SAMSUNG NOT A SCHOOL
SAMSUNG / SAMSUNG
IRIS London UNITED KINGDOM IRIS
London
UNITED KINGDOM
SMILE-SOAP
SWISSPASS SMILE / SWISSPASS SMILE BY SBB
TBWA\ SWITZERLAND Zurich SWITZERLAND TBWA\ SWITZERLAND
Zurich
SWITZERLAND
MARKED FOR LIFE
TRYGG-HANSA / INSURANCE
TRYGG-HANSA Stockholm SWEDEN BCW
Stockholm
SWEDEN
DRONE ECOZONE
M. VIDEO-ELDORADO / ECO-PARTNERSHIP IN THE COMPANY AND ATTRACTING EMPLOYEES TO WORK THROUGH THE SOCIAL IT PROJECT
MAKELOVE Moscow RUSSIA MAKELOVE
Moscow
RUSSIA
SHUTTER ADS
HEINEKEN / SHUTTER ADS
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
LINO'S NEW LIFE
FATER / PAMPERS
SAATCHI & SAATCHI Milan ITALY SAATCHI & SAATCHI
Milan
ITALY
BODYLOVE
DOVE / DOVE
EDELMAN Berlin GERMANY EDELMAN
Berlin
GERMANY
#SHOWUSEQUAL
DEUTSCHER OLYMPISCHER SPORTBUND E.V. / DOSB
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY
VERY IMPORTANT STAMPS
INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM) – DEUTSCHE SEKTION E.V. / / NFP
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY
GIVE FOR GOOD
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
CANON TRUTHMARK
CANON / CANON R5 & R6
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON / SPORTS GEAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Grand Prix
RESTORY
CANON / CANON
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
G08 Market Disruption
A PIECE OF AJAX
AFC AJAX / AFC AJAX
ONE:NIL Amsterdam THE NETHERLANDS AFC AJAX
Amsterdam
ONE:NIL
Amsterdam
THE NETHERLANDS
Short List
THE ROYAL ACADEMY OF ARTS ONLINE EXHIBITION
THE ROYAL ACADEMY OF ARTS / THE ROYAL ACADEMY OF ARTS
WETRANSFER Amsterdam THE NETHERLANDS WETRANSFER
Amsterdam
THE NETHERLANDS
BEER BALLET
URAL OPERA BALLET / THE HUMPBACKED HORSE PERFORMANCE
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
OFFICIAL SPONSOR FOR CANCELLED EVENTS
ROM / ROM
McCANN Bucharest ROMANIA McCANN
Bucharest
MRM
Bucharest
ROMANIA
Short List
RENAULT - VILLAGE ELECTRIQUE
RENAULT / RENAULT ZOE
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
BACKSTAGE COLLECTION
TAVASTIA / LIVE ROCK CLUB
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
DRIVE THRU MOTOR SHOW
MAZDA / MAZDA CARS
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM