Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Experience Transformation
MAGENTA EXPERIENCE CENTER
DEUTSCHE TELEKOM / DEUTSCHE TELEKOM STORE
ART1ST DESIGN STUDIO Budapest HUNGARY ART1ST DESIGN STUDIO
Budapest
HUNGARY
B01 Operational Transformation
REDEFINING THE WAY CREATIVITY IS BOUGHT AND SOLD
THE LIBERTY GUILD / THE LIBERTY GUILD
THE LIBERTY GUILD London UNITED KINGDOM THE LIBERTY GUILD
London
UNITED KINGDOM
ACT FOR FOOD
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Creative Business Transformation
B02 Brand Purpose & Impact
WATER INDEX
RECKITT-FINISH / DISHWASHER DETERGENT
HAVAS TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY
DRONE ECOZONE
M. VIDEO-ELDORADO / ECO-PARTNERSHIP IN THE COMPANY AND ATTRACTING EMPLOYEES TO WORK THROUGH THE SOCIAL IT PROJECT
MAKELOVE Moscow RUSSIA MAKELOVE
Moscow
RUSSIA
ACT FOR FOOD
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Grand Prix
B04 New Relationship Models
MAGENTA EXPERIENCE CENTER
DEUTSCHE TELEKOM / DEUTSCHE TELEKOM STORE
ART1ST DESIGN STUDIO Budapest HUNGARY ART1ST DESIGN STUDIO
Budapest
HUNGARY
WORK TO BELONG – A CERTIFIED PROGRAM FOR REDUCING LONELINESS AT WORK
HELSINKIMISSIO / WORK TO BELONG PROGRAM
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Short List
C01 Product / Service Design
DISCONNECTED
MAERSK / LOGISTICS
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK