Title	ENVIRONMENTAL FOOTPRINT INSIGHTS
Brand	PWC NETHERLANDS
Product/Service	ENVIRONMENTAL FOOTPRINT INSIGHTS
Category	A09. Creative Data Collection & Research
Entrant	PwC Netherlands Amsterdam, THE NETHERLANDS
Idea Creation	PwC Netherlands Amsterdam, THE NETHERLANDS
Production	PwC Netherlands Amsterdam, THE NETHERLANDS

Name	Company	Position
Renate de Lange	PwC Netherlands	Sponsoring Partner
Melissa Chardet	PwC Netherlands	Design Lead
Koert Bakker	PwC Netherlands	Strategy & Insights Lead
Henk Jan Faber	PwC Netherlands	Technology Lead
Taco Bosman	PwC Netherlands	Product Owner
Berry Driessen	PwC Netherlands	Engagement Lead
Debby Jannink	PwC Netherlands	Change Lead
Wineke Haagsma	PwC Netherlands	Steering Committee Member
Maarten Dansen	PwC Netherlands	Project Manager Sustainability Operations
Mark Cosar	PwC Netherlands	Project Manager
Jorick Liebrand	PwC Netherlands	Strategic PMO
Ayhan Elatik	PwC Netherlands	Senior Software Developer
Besma Mcharek	PwC Netherlands	Backend Developer
Paul Glorie	PwC Netherlands	Product & Scrum Master
Koen Schaft	PwC Netherlands	Front-end Developer
Kailey Van Zomeren	PwC Netherlands	DevOps Engineer
Philo Meerman	PwC Netherlands	Data Scientist
Varol Magden	PwC Netherlands	Data Scientist
Anuj Mali	PwC Netherlands	Enterprise Architect
Puck Isfordink	PwC Netherlands	Change Specialist
Chanel Abdelakh	PwC Netherlands	Change Specialist
Antoine Fourrier	PwC Netherlands	UX Designer
Florentijn Proost	PwC Netherlands	UX Researcher
Dalmir Aljic	PwC Netherlands	UI Designer
Viviana Voorwald	PwC Netherlands	ESG lead NL

Why is this work relevant for Creative Data?

To help organizations achieve Net Zero commitments, PwC developed Environmental Footprint Insights (EFI) to empower teams to make sustainable mobility choices through real-time insights into personal/project-related carbon footprint and costs. Data is at the core of the idea. We created a simple visualization of complex data which, in combination with a culture change plan, results in sustained behavior change. EFI is an innovation in how it collects data from a variety of different sources, aggregates results clearly and efficiently, turns them into actionable insights that allow project leaders to plan and track project KPIs to drive collective behavior change.

Background

With PwC’s Net Zero ambition by 2030 we will need to reduce at least 50 percent of our (in)direct emissions compared to FY19. Our research showed that work mobility is a significant polluter at PwC: 85% of PwC’s global business travel carbon emission comes from flights, and mobility is our single largest source of emissions. But to address climate change, and mobility behaviour, we have to address social change and human habits. Yet, efforts towards changing behaviour and management practices have proven to be a hard challenge. When it comes to lowering our work mobility footprint, people’s intent does not automatically translate into behaviour. Even if employees are intrinsically motivated, they are limited by ways of working and a lack of power in dialogues with clients and colleagues. We wanted to change this, and hence, this formed the starting point for EFI.

Describe the Creative idea / data solution (20% of vote)

EFI makes carbon footprint an integral part of everyday business decisions. It provides real-time insights into CO2 emissions, carbon costs, travel time and travel expenses to foster a dialogue between clients and colleagues to encourage more sustainable travel. The platform helps individuals, project teams and companies make alternative choices around mobility and lower their work mobility footprint as a result. The solution consists of three main components: 1. The project view helps project leads plan, forecast, and automatically track CO2 emissions and costs, travel expenses and travel time of projects. Giving teams the right insights and empowering them to reduce their mobility footprint. 2. The personal view provides the employee's overall work mobility CO2 footprint across various modes of transport over time. 3. The organisational view provides this same information but on a company level and also indicates the amount we pay to compensate for our organisation's mobility footprint.

Describe the data driven strategy (30% of vote)

The tool delivers real-time insights into mobility footprint by integrating 10 stand-alone internal and external data systems. To provide total CO2 output, distances are converted into emissions factors based on transportation and vehicle type (combustion versus electricity-powered), average driving behavior and energy usage of long-haul versus short-haul flights. The result is a one-stop solution which builds on these combined insights, creating a frictionless experience that ensures user engagement. The data strategy is centered around removing barriers that prevent businesses and employees from turning good intentions into action: Business value: giving CO2 a monetary value. Relatable: translates abstract Net Zero ambitions into relatable insights, e.g. showing equivalence of CO2 emitted to flights to London, or amount of trees that need to be planted. Simple: automatic, no need for users to enter data. Motivating: multi-pronged program including culture and policy changes. Scalable: SaaS solution that can be adopted by any corporation.

Describe the creative use of data, or how the data enhanced the creative output (30% of vote)

In order to go from raw data to mobility insights, we created a calculation engine which is capable of transforming data into actionable and relatable insights. We tied together scattered pieces of internal and external data from scratch into an ecosystem to lay the full puzzle and provide the end user the full picture. Truly bringing data to live. To determine the mode of transportation and distance traveled by employees, we used APIs to connect to internal sources (such as resourcing and time tracking applications, project management, revenue, time spent, mobility spent, internal employee data) as well as external sources (such as third party travel providers, flight booking operator, public transport card, lease and fuel consumption data and public APIs like Google Maps). EFI is built in such a way that we can tap into the data structure of any client, ensuring scalability and support throughout any sustainability transformation.

List the data driven results (20% of vote)

We set clear milestones and KPIs to measure success on our road to Net Zero: Phase 1: Individual awareness 2021 Phase 2: Collective awareness 2023 Phase 3: Integration 2025 Phase 4: Thrive as a collective 2030 Metrics tracked for every phase: - Mobility reduction - CO2 reduction - # of active projects in EFI - # of client success stories - Net Promoter Score - Engagement Before COVID-19, 91% of PwC Netherlands’ CO2 emissions were caused by business travel. In FY19 this equated to 17212 tonnes. In FY20 we emitted only 2778 tonnes, due to COVID-19. Without EFI, we would expect to go back to 85% of pre-COVID mobility behaviours by 2023. By implementing EFI, our most conservative scenario for 2021-2025 shows we will not exceed 65% of pre-COVID mobility behaviours (kilometers traveled per mode of transport). This equates to a minimum reduction of 12.300 tonnes over 5 years.