| Title | N4TURE'S NUMB3R5 |
| Brand | WWF DEUTSCHLAND |
| Product/Service | ICE CAPS, RAINFOREST, WILDFIRE |
| Category |
A05. Data Visualisation |
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Entrant
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KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
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Idea Creation
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KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
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Media Placement
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CROSSMEDIA Hamburg, GERMANY
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Production
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KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
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Production 2
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MACKEVISION, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
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Post Production
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MACKEVISION, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
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Additional Company
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WWF GERMANY Berlin, GERMANY
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Credits
| Almuth Gaitzsch |
WWF Germany |
Director Campaigning |
| Svenja Roth |
WWF Germany |
Senior Campaigner |
| Fabian Frese |
Kolle Rebbe GmbH |
Managing Director Creation |
| Andreas Brunsch |
Kolle Rebbe GmbH |
Executive Creative Director |
| Martin Terhart |
Kolle Rebbe GmbH |
Group Creative Lead |
| Franziska Rist |
Kolle Rebbe GmbH |
Account Manager |
| Sebastian Haus |
Kolle Rebbe GmbH |
Art Director |
| Max Wort |
Kolle Rebbe GmbH |
Copywriter |
| Luis Pombo |
Kolle Rebbe GmbH |
Graphic Designer |
| Vanessa Rüsch |
Kolle Rebbe Studios |
Artbuying |
| Stella Herbolzheimer |
Kolle Rebbe GmbH |
Artbuying |
| Alice Feja |
Kolle Rebbe Studios |
Artbuying |
| Sascha Bugai |
Kolle Rebbe Studios |
Photo Producer |
| Stephan Gerlach |
Kolle Rebbe Studios |
Photo Producer |
| Martin Piechotta |
Kolle Rebbe Studios |
Photo Post Production |
| Ralf Seelig |
Kolle Rebbe Studios |
Final Artwork |
| Kathrin Kleyh |
Kolle Rebbe Studios |
Film Producer |
| Klaas Nocken |
Kolle Rebbe Studios |
Music Producer |
| Steffen Bärenfänger |
Mackevision Medien Design GmbH |
Executive Creative Director |
| Malte Lauinger |
Mackevision Medien Design GmbH |
3D Lead |
| Daniel Beckmann |
Mackevision Medien Design GmbH |
Compositing Lead |
| Julian Jacobi |
Mackevision Medien Design GmbH |
Visual Concept / Editing |
| Tobias Lawrenz |
Mackevision Medien Design GmbH |
Head of Production |
| Giulia Sanna |
Mackevision Medien Design GmbH |
Producer |
| Carolin Rieke |
CROSSMEDIA GmbH |
Media Consultant |
| Jessica McIntyre |
Freelance |
Speaker |
Why is this work relevant for Creative Data?
Due to the data overload people experience daily, sheer statistics have become a background noise lacking an emotional charge. Still, the WWF made an impact with the alarming numbers of the climate crisis by letting nature itself present its data in powerful visualisations. In that way, each of us was reminded that behind each graph there is a real problem that we urgently need to solve.
Background
During the run-up to the 2021 German federal elections, the WWF sought to make the climate crisis the most relevant election topic. But how can the world’s leading nature conservation NGO present the unsettling data of the global climate crisis in a way that actually unsettles us?
Describe the Creative idea / data solution (20% of vote)
In order to cut through the daily data overload, the WWF let nature speak for itself: a melting iceberg depicts the loss of the Arctic ice area. A menacing wildfire shows the trend of globally rising temperatures. And a shrinking rainforest presents the alarming statistics of annual tropical tree cover loss.
Describe the data driven strategy (30% of vote)
Using complex 3D imagery, we translated brainy NASA and World Research Institute data into a language our hearts can understand. Thus bringing back urgency to the numbers voters and politicians already know but now finally can grasp – and change.
Describe the creative use of data, or how the data enhanced the creative output (30% of vote)
From social media and print, to OOH and digital OOH: with great precision, each motif of the national awareness campaign tweaks the nature image so that it matches the actual graphs of the climate crisis. In this way, the mathematical accuracy of data is combined with the visual power of wildlife photography to create a maximum impact.
List the data driven results (20% of vote)
By letting nature speak for itself, the WWF cut through the noise and made data impactful again: the climate crisis was one of the most relevant topics of the 2021 German federal elections. Still, the ultimate result of this campaign’s data visualisation approach is up to all of us. Let’s act now.