Case Film

Presentation Image

Title	MELTDOWN FLAGS
Brand	METER GROUP
Product/Service	METER ENVIRONMENT
Category	A05. Data Visualisation
Entrant	SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation	SERVICEPLAN GERMANY Munich, GERMANY
Media Placement	MEDIAPLUS Munich, GERMANY
Production	VENI.TV Madrid, SPAIN
Additional Company	SERVICEPLAN SPAIN Madrid, SPAIN
Additional Company 2	MOBY DIGG Munich, GERMANY
Additional Company 3	STANDARDABWEICHUNG Munich, GERMANY
Additional Company 4	HYPERINTERACTIVE Hamburg, GERMANY

Name	Company	Position
Alex Schill	SERVICEPLAN GROUP	Global Chief Creative Officer
Matthias Harbeck	SERVICEPLAN GROUP	Chief Creative Officer Germany
Jason Romeyko	SERVICEPLAN GROUP	Worldwide Executive Creative Director
Franz Röppischer	SERVICEPLAN GERMANY	Executive Creative Director
Lorenz Langgartner	SERVICEPLAN GERMANY	Executive Creative Director
Christian Hertel	METER Group	VP Marketing
Scott Campbell	METER Group	CEO
Sandra Loibl	SERVICEPLAN GERMANY	General Manager
Jan-Martin Hopf	SERVICEPLAN GERMANY	Senior Art Director
Martin Rackel	SERVICEPLAN GERMANY	Account Management
Eduardo Alvarez	SERVICEPLAN GERMANY	Art Director
Saurabh Kakade	SERVICEPLAN GERMANY	Creative
Sandra Valencia	SERVICEPLAN GERMANY	Copywriter
Kai West Schlosser	SERVICEPLAN GERMANY	Junior Art Director
Thao Vu	SERVICEPLAN GERMANY	Junior Art Director
Leonie Casper	SERVICEPLAN GERMANY	Intern Account Management
Clara Illán	Serviceplan Spain	Account Executive
Maximilian Heitsch	Moby Digg	Design Director & Coder
Sebastian Haiss	Moby Digg	Coder
Gabriela Baka	Moby Digg	Designer
Marco Kawan	Moby Digg	Designer
Niklas May	Moby Digg	Coder
Daniel Kuhnlein	Standardabweichung	Creative Coder
Dieter Pries	Hyperinteractive	Digital Director
Karin Schmitz	SERVICEPLAN GERMANY	Senior Production Manager
Lipa Lizaso	Veni.tv	Executive Producer
Gabo Gertner	Veni.tv	Producer
Yaiza Ríos España	Veni.tv	Production Assistant
Santiago García Suarez	Veni.tv	Second Production Assistant
Diego Llorente Aguilera	Veni.tv	Director
Jairo González Pérez	Veni.tv	Camera Operator
Cristina Campos	Veni.tv	Second Camera Operator
Federico Gutierrez Lopez	Veni.tv	Photographer
Hussein El Rayess	Aldesign	Lenticular Artist
Lukas Pachoinig	MEDIAPLUS GERMANY	Creative Media Manager
Sabrina Duchow	MEDIAPLUS GERMANY	Creative Media Manager
Britta Tronke	SERVICEPLAN GERMANY	General Manager
Michael Wilk	SERVICEPLAN GERMANY	Executive Creative Director
Dennis Fritz	SERVICEPLAN GERMANY	Senior Motion Designer
Michael Lux	SERVICEPLAN GERMANY	Senior Art Director
Laura Bergler	SERVICEPLAN GERMANY	Junior Copywriter
Stephan Westerwelle	SERVICEPLAN GERMANY	Senior Art Director
Julia Nicolaisen	SERVICEPLAN GERMANY	Account Management
Therese Stüssel	SERVICEPLAN GERMANY	Creative Director

Why is this work relevant for Creative Data?

For each country with glaciers, a separate data-based flag was created, showing the retreat of the glaciers in the coming years.

Background

The glaciers are melting faster than ever. And with them 69% of the global drinking water supply. The environmental sensor company METER has been documenting glacier retreat for decades. But the scientific articles resulting from the data usually only reach an expert audience. The initiative around the Meltdown Flags aims to make the general public understand what is at stake.

Describe the Creative idea / data solution (20% of vote)

Meltdown Flags is a climate data initiative that visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers.

Describe the data driven strategy (30% of vote)

Yet most people are not aware of how glacier melt affects them: complete meltdown would raise sea level drastically, changing our countries irreversibly. METER has helped document glacier retreat for decades. Complex scientific data was presented in a creative and illustrative way to explain to everyone in the world how important glaciers are to us.

Describe the creative use of data, or how the data enhanced the creative output (30% of vote)

The Meltdown AR filter let people interact with the flags in an exhibition, now at the Messner Mountain Museum. In classrooms, the filter was used in schoolbooks to learn more about glacier retreat. Online, visitors could access further information, offset their carbon footprint, download and buy the flags, and share their message with a type generator.

List the data driven results (20% of vote)

The initiative has gathered support from 310+ million people across 86 countries, including activists and scientists, from world-renown mountaineer Reinhold Messner to glaciologist Dr. Heïdi Sevestre, and Fundación Glaciares Chilenos in Chile. Glacier protection is now sought to be included into the Chilean constitution.