Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THEATER TO GO
JURANYI THEATER / JURANYI THEATER
DDB Budapest HUNGARY DDB
Budapest
HUNGARY
A04 Media / Entertainment
BAD MOVIE INDEX
DRAKEN FILM / STREAMIN TELEVISION
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
A06 Not-for-profit / Charity / Government
MIGRANTS ON AMAZON
AUBERGE DES MIGRANTS / AUBERGE DES MIGRANTS
BETC Paris FRANCE BETC
Paris
FRANCE
Creative eCommerce
BIRDS RECORDS
WWF RUSSIA, YANDEX.MUSIC / WWF RUSSIA
BBDO MOSCOW RUSSIA BBDO MOSCOW
RUSSIA
Grand Prix
B02 Customer Acquisition & Retention
GIVE FOR GOOD
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
SOCIAL FRIENDSHOP
ZALANDO SE / ZALANDO DAYS
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY
KFCOPYPASTE
KFC / KFC
PS21 Madrid SPAIN PS21
Madrid
SPAIN
THEATER TO GO
JURANYI THEATER / JURANYI THEATER
DDB Budapest HUNGARY DDB
Budapest
HUNGARY
B04 Personalised Campaigns
MESSAGE IN A BOTTLE
DIAGEO / VIRTUAL GIFT TAG
DARE London UNITED KINGDOM DARE
London
UNITED KINGDOM
B06 Social Commerce
SOCIAL FRIENDSHOP
ZALANDO SE / ZALANDO DAYS
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY
EDUARDO
KFC / KFC APP
PS21 Madrid SPAIN PS21
Madrid
SPAIN
UNFORGETTABLE DENIM
DIESEL / UNFORGETTABLE DENIM
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
C01 Websites / Microsites
FLY WITH A BOOK
MASTERCARD / MASTERCARD
McCANN Sofia BULGARIA McCANN
Sofia
BULGARIA
BAD MOVIE INDEX
DRAKEN FILM / STREAMIN TELEVISION
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
NO-FISHING.NET
SEA SHEPHERD / GRANDE CAUSE ENVIRONNEMENTALE ET SOCI√ČTALE
CHANGE Paris FRANCE CHANGE
Paris
FRANCE
IMPORTANT THINGS
IKEA RUSSIA / AN IKEA IMAGE TVC / AN IKEA IMAGE CAMPAIGN TO LAUNCHE THE HOMEPOSITIVE MOVEMENT
IKEA RUSSIA Moscow RUSSIA JSC INSTINCT
Moscow
RUSSIA
C02 Web Service / App
MESSAGE IN A BOTTLE
DIAGEO / VIRTUAL GIFT TAG
DARE London UNITED KINGDOM DARE
London
UNITED KINGDOM
D02 Challenger Brand
BAD MOVIE INDEX
DRAKEN FILM / STREAMIN TELEVISION
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
Short List
D03 Single-market Campaign
KFCOPYPASTE
KFC / KFC
PS21 Madrid SPAIN PS21
Madrid
SPAIN
D04 Social Behaviour
KFCOPYPASTE
KFC / KFC
PS21 Madrid SPAIN PS21
Madrid
SPAIN
Short List
EDUARDO
KFC / KFC APP
PS21 Madrid SPAIN PS21
Madrid
SPAIN
LEGO SPEEDRUN
LEGO / LEGO
McCANN Prague CZECH REPUBLIC McCANN
Prague
CZECH REPUBLIC
D05 Cultural Insight
SHIPPED FRESH
ELECTROLUX / PERFECTCARE
ELECTROLUX Stockholm SWEDEN ISOBAR SWEDEN
Stockholm
SWEDEN
BOL.COM - THE STORE THAT DELIVERS SMILES
BOL.COM / THE GREAT-TOY-BOOK
DEPT Amsterdam THE NETHERLANDS DEPT
Amsterdam
THE NETHERLANDS
D06 Breakthrough on a Budget
MIGRANTS ON AMAZON
AUBERGE DES MIGRANTS / AUBERGE DES MIGRANTS
BETC Paris FRANCE BETC
Paris
FRANCE
Creative eCommerce
D07 Corporate Purpose & Social Responsibility
GIVE FOR GOOD
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
CARDBOARD MEDIA
YANDEX MARKET / RETAIL (MARKETPLACE)
YANDEX MAGIC CAMP Moscow RUSSIA YANDEX MAGIC CAMP
Moscow
RUSSIA
Short List