| Title | VENTIZOLVE |
| Brand | DNE PHARMA |
| Product/Service | NALOXONE NASAL SPRAY |
| Category |
B05. Corporate Purpose & Social Responsibility |
|
Entrant
|
ANTI Oslo, NORWAY
|
|
Idea Creation
|
ANTI Oslo, NORWAY
|
Credits
| Tom Morgan |
ANTI |
Product Design & Design Strategy |
| Endre Berentzen |
ANTI |
Creative Direction & Product Design |
| Robert Dalen |
ANTI |
Product Identity |
| Vera Gomes |
ANTI |
Identity, Packaging & Information Design |
| Christian Bergheim |
ANTI |
Product Identity |
Background
Designing a life-saving product in the event of an overdose: Product design, packaging & communication design of Ventizolve, a low-cost drug that reverses the effects of opioid overdose in mere seconds, preventing death.
Ventizolve is a naloxone product by dne pharma; one of the leading players in addiction medicine in the Nordic countries.
Opioid addiction has become a global epidemic, with the social realities more nuanced and complex than ever before. An estimated 585,000 people died as a result of drug use in 2017, with opioids accounting for the majority of drug-related deaths. In the USA alone between 21% to 29% of patients prescribed opioids for chronic pain misuse them, with approximately 5% eventually transitioning to heroin.
Ventizolve demanded a design solution that was highly functional as well as the potential to become iconic and created with dignity.
Describe the creative idea (40% of vote)
Existing products on the market follow standard medical packaging and product design; following regulations without the ever-important empathy of human centred design. Often landing on unsympathetic solutions, indifferent to the end-user, products that can carry social stigma and fail to support the ‘in the moment’ no-medic use in an emergency.
The big question for the design team was:
What is the best design solution that captures the core qualities of a lifesaving product; for some of the most vulnerable in society…
...that earns trust and people will carry on them, without stigma?
...that is easily identifiable and easy to find?
…that is simple to understand and simple to use?
The design process started with ethnographic research, delving into the social contexts, listening to academic and activist leaders, and taking care to understand the lives and lifestyles of people with opioid dependency.
Describe the final product (40% of vote)
The outcomes of the research informed the design approach from the product design & packaging, information and publication design, illustration & animation and film production.
The resulting design follows the ergonomic viabilities, creating a shape to become an iconic form and a symbol of help in an overdose. With the two doses recommended in each pack, the solution ensures these stay together in the most compact and easily-accessible way. Naturally the ease of opening was essential, as was the need to ensure the applicators don’t accidentally discharge before they are needed.
The band around the unit has two functions, it ensures the packaging can’t accidentally be popped open and it's a quick release acts the same as a pin on a fire extinguisher or ‘break glass’ in front of an alarm.
The colour in the product addresses two functions; association with the producer, and to stand out in chaotic environments.
List the results (20% of vote)
Early feedback from distributors and users has been highly positive with the design of the product being noted for its usability and pleasing qualities. Distribution in the first month after release in Norway have far exceeded initial estimations.
The product is now being launched in the Nordic countries, and across Europe and with great interest around the world. However, the true effectiveness of this design solution comes with every life saved.
Why is this work relevant for Creative Strategy?
Designing a life-saving product in the event of an overdose: Product design, packaging & communication design of Ventizolve, a low-cost drug that reverses the effects of opioid overdose in mere seconds, preventing death.
Background
Ventizolve is a naloxone product by dne pharma; one of the leading players in addiction medicine in the Nordic countries.
Interpretation (30% of vote)
The outcomes of the research informed the design approach from the product design & packaging, information and publication design, illustration & animation and film production.
The resulting design follows the ergonomic viabilities, creating a shape to become an iconic form and a symbol of help in an overdose. With the two doses recommended in each pack, the solution ensures these stay together in the most compact and easily-accessible way. Naturally the ease of opening was essential, as was the need to ensure the applicators don’t accidentally discharge before they are needed.
The band around the unit has two functions, it ensures the packaging can’t accidentally be popped open and it's a quick release acts the same as a pin on a fire extinguisher or ‘break glass’ in front of an alarm.
The colour in the product addresses two functions; association with the producer, and to stand out in chaotic environments.
Insight / Breakthrough Thinking (30% of vote)
Opioid addiction has become a global epidemic, with the social realities more nuanced and complex than ever before. An estimated 585,000 people died as a result of drug use in 2017, with opioids accounting for the majority of drug-related deaths. In the USA alone between 21% to 29% of patients prescribed opioids for chronic pain misuse them, with approximately 5% eventually transitioning to heroin.
Ventizolve demanded a design solution that was highly functional as well as the potential to become iconic and created with dignity.
Creative Idea (20% of vote)
Existing products on the market follow standard medical packaging and product design; following regulations without the ever-important empathy of human centred design. Often landing on unsympathetic solutions, indifferent to the end-user, products that can carry social stigma and fail to support the ‘in the moment’ no-medic use in an emergency.
The big question for the design team was:
What is the best design solution that captures the core qualities of a lifesaving product; for some of the most vulnerable in society…
...that earns trust and people will carry on them, without stigma?
...that is easily identifiable and easy to find?
…that is simple to understand and simple to use?
The design process started with ethnographic research, delving into the social contexts, listening to academic and activist leaders, and taking care to understand the lives and lifestyles of people with opioid dependency.
Outcome / Results (20% of vote)
Early feedback from distributors and users has been highly positive with the design of the product being noted for its usability and pleasing qualities. Distribution in the first month after release in Norway have far exceeded initial estimations.
The product is now being launched in the Nordic countries, and across Europe and with great interest around the world. However, the true effectiveness of this design solution comes with every life saved.