Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Data & Analytics & Insight
CRISP IN / CRISP OUT
PEPSICO / WALKERS CRISPS
PEPSICO Reading UNITED KINGDOM VCCP
London
UNITED KINGDOM
HELMET HAS ALWAYS BEEN A GOOD IDEA
DANISH ROAD SAFETY COUNCIL / PSA
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
VOLVO: BE SAFE BE LATE
VOLVO CARS BELUX / VOLVO CARS
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
B01 Challenger Brand Strategy
CYCLE BY FREDA
FREDA / PERIOD CARE
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
Short List
EDGE OF THE WORLD, PROUD OF WHAT YOU WILL NOT FIND THERE
KOSICE REGION / KOSICE REGION
SOCIALISTS Bratislava SLOVAK REPUBLIC SOCIALISTS
Bratislava
SLOVAK REPUBLIC
DEMOCRATIZED DOLLARS
VARO / VARO
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN US
New York
GERMANY
USA
Short List
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR / THE HEALTHY MAP
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
INVISIBLE WOMEN
RÈGLES ÉLÉMENTAIRES / INVISIBLE WOMEN
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
VOLVO: BE SAFE BE LATE
VOLVO CARS BELUX / VOLVO CARS
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
B02 Breakthrough on a Budget
14 IS NOT OK
ESTONIAN SEXUAL HEALTH ASSOCIATION / NOT APPLICABLE
OPTIMIST CREATIVE Tallinn ESTONIA OPTIMIST CREATIVE
Tallinn
ESTONIA
Creative Strategy
B03 Multi-market Strategy
DRAW THE LINE AGAINST MALARIA
MALARIA NO MORE / MALARIA NO MORE
ISOBAR Amsterdam THE NETHERLANDS ISOBAR
Amsterdam
DENTSU BENELUX
Amsterdam
DENTSUACHTUNG!
Amsterdam
THE NETHERLANDS
B04 Long-term Strategy
WATER FOR TOMORROW
RECKITT-FINISH / DISHWASHER DETERGENT
HAVAS TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY
B05 Corporate Purpose & Social Responsibility
WATER FOR TOMORROW
RECKITT-FINISH / DISHWASHER DETERGENT
HAVAS TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY
READIFICATION
DE LEESCOALITIE / A NEW IDEA TO GET CHILDREN TO READ AGAIN.
2BASICS B.V. Haarlem THE NETHERLANDS 2BASICS B.V.
Haarlem
THE NETHERLANDS
HAPPY COMMUTER
RAMBOLL / RAMBOLL IS A LEADING ENGINEERING, ARCHITECTURE AND CONSULTANCY COMPANY.
GARBERGS Stockholm SWEDEN GARBERGS
Stockholm
SWEDEN
VUB SAVING BUTTON
VUB BANK / VUB SAVINGS ACCOUNTS
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC TRIAD ADVERTISING
Bratislava
SLOVAK REPUBLIC
Short List
VENTIZOLVE
DNE PHARMA / NALOXONE NASAL SPRAY
ANTI Oslo NORWAY ANTI
Oslo
NORWAY
LINO'S NEW LIFE
FATER / PAMPERS
SAATCHI & SAATCHI Milan ITALY SAATCHI & SAATCHI
Milan
ITALY
INVISIBLE WOMEN
RÈGLES ÉLÉMENTAIRES / INVISIBLE WOMEN
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
CANON TRUTHMARK
CANON / CANON R5 & R6
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Short List
VOLVO: BE SAFE BE LATE
VOLVO CARS BELUX / VOLVO CARS
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
Creative Strategy
FEET (TRADEMARK)
BRUSSELS MOBILITY / PROMOTE WALKING FOR SHORT DISTANCES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON / SPORTS GEAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Short List
B06 Market Disruption
HOW "STEPAN RAZIN" HELPED FANS BE WITH THE TEAM!
HEINEKEN / STEPAN RAZIN BEER
GREAT ADVERTISING GROUP St. Petersburg RUSSIA GREAT
St.Petersburg
RUSSIA
PEPSI REFRESHING NOSTALGIA
PEPSI / PEPSI
DDB ROMANIA Bucharest ROMANIA DDB ROMANIA
Bucharest
ROMANIA
FEET (TRADEMARK)
BRUSSELS MOBILITY / PROMOTE WALKING FOR SHORT DISTANCES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
C01 Brave Brands
INVISIBLE WOMEN
RÈGLES ÉLÉMENTAIRES / INVISIBLE WOMEN
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
CANON TRUTHMARK
CANON / CANON R5 & R6
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON / SPORTS GEAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Grand Prix
D01 Strategic Transformation
WATER FOR TOMORROW
RECKITT-FINISH / DISHWASHER DETERGENT
HAVAS TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY
BOL.COM - THE STORE THAT DELIVERS SMILES
BOL.COM / THE GREAT-TOY-BOOK
DEPT Amsterdam THE NETHERLANDS DEPT
Amsterdam
THE NETHERLANDS
FILLED BY PALSY
APCL (PORTUGUESE ASSOCIATION OF CEREBRAL PALSY) / APCL (PORTUGUESE ASSOCIATION OF CEREBRAL PALSY)
HAVAS Lisbon PORTUGAL HAVAS
Lisbon
PORTUGAL
WORK TO BELONG – A CERTIFIED PROGRAM FOR REDUCING LONELINESS AT WORK
HELSINKIMISSIO / WORK TO BELONG PROGRAM
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
DISCONNECTED
MAERSK / LOGISTICS
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK