THE ROYAL ACADEMY OF ARTS ONLINE EXHIBITION

TitleTHE ROYAL ACADEMY OF ARTS ONLINE EXHIBITION
BrandTHE ROYAL ACADEMY OF ARTS
Product/ServiceTHE ROYAL ACADEMY OF ARTS
Category A01. UI
Entrant WETRANSFER Amsterdam, THE NETHERLANDS
Idea Creation WETRANSFER Amsterdam, THE NETHERLANDS
Production WETRANSFER Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Holly Fraser WePresent Editor In Chief
Danielle Boelling WePresent Managing Editor
Suzanne Tromp WeTransfer Project Lead / Commissioning Editor
Annematt Ruseler WeTransfer Director Of Communications
Marika Seo WeTransfer Lead Designer
Diana Alcausin WeTransfer Creative Director
Jason Bradley WeTransfer Developer
Joe Mier WeTransfer Producer
Lumir Spanihel WeTransfer Lead Designer
Floris van Driel WeTransfer Art Director
Ferren Gipson WeTransfer Writer
James Drummond Uncommon Creative Studio Managing Partner
Emma Nabridnyj Uncommon Creative Studio Head of PR

Describe the creative idea

Our internal creative studio designed a full screen interactive digital experience on our digital platform using a responsive grid that mimicked the walls of a curated gallery space, while fully integrating RA’s Summer Exhibition identity. The experience was designed in such a way that with every click a new piece of art would appear, encouraging the user to explore more. Our editorial platform created an accompanying article with audio snippets and quotes from the exhibition curators, acting as a guided tour to the online exhibition.

Describe the execution

Implementation To showcase the 1172 artworks from Royal Academy, we developed a pipeline, built in Node JS, which collected 2 gigabytes of data, such as the artwork, dimensions, file size, artist and medium. The data was processed and stored in separate AWS S3 buckets. To make sure we showcase each artwork randomly, we opted to use Simplex Noise for the randomness instead of the default math random. Our approach was to produce a digital interactive experience where users could browse through the 1,172 artworks from the exhibition via our wallpapers, showcased 22 Million times to its worldwide audience. It clicked through to an article on our online editorial magazine where readers could get an insight into the curation process of the RA’s jury. It was designed as a guided audio tour where the jurors spoke about their ways of working and highlighted specific pieces in the exhibition. • Timeline Design/Development Timeline Design phase: 7-18 Sept Development: 21-25 Sept Feedback on preview link due from RA: 25 Sept Dev feedback/v2: 28-30 Sept Final preview link: Friday 2 Oct Launch: Tues Oct 6 • Placement WeTransfer wallpapers and WePresent article • Scale Showcased 23 Million times