Title	DOT GO. THE FIRST CUSTOMIZABLE OBJECT RECOGNITION APP FOR THE VISUALLY IMPAIRED.
Brand	DOT
Product/Service	DOT GO
Category	D02. Innovative Use of Technology
Entrant	SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation	SERVICEPLAN GERMANY Munich, GERMANY
Production	ALBERT COON Munich, GERMANY
Production 2	PAULUS.CO Seoul, SOUTH KOREA
Additional Company	SERVICEPLAN KOREA Seoul, SOUTH KOREA
Additional Company 2	HYPERINTERACTIVE Hamburg, GERMANY

Name	Company	Position
Alex Schill	SERVICEPLAN GROUP	Global Chief Creative Officer
Jason Romeyko	SERVICEPLAN GROUP	Worldwide Executive Creative Director
Matthias Harbeck	SERVICEPLAN GROUP	Chief Creative Officer Germany
Eric Ju Yoon Kim	Dot Incorporation	CEO
Ki Sung	Dot Incorporation	CTO
Jae Seong Joo	Dot Incorporation	CDO
Ahrum Choi	Dot Incorporation	Director of Social Impact
Franz Röppischer	SERVICEPLAN GERMANY	Executive Creative Director
Lorenz Langgartner	SERVICEPLAN GERMANY	Executive Creative Director
Saurabh Kakade	SERVICEPLAN GERMANY	Creative Lead
Eduardo Álvarez Lucas	SERVICEPLAN GERMANY	Art Director
Sandra Valencia	SERVICEPLAN GERMANY	Copywriter
Shruthi Subramanian	SERVICEPLAN GERMANY	Jr. Copywriter
Kai West Schlosser	SERVICEPLAN GERMANY	Jr. Art Director
Rohil Borole	SERVICEPLAN GERMANY	Jr. Art Director
Dennis Fritz	SERVICEPLAN GERMANY	Director und Motion Designer
Kevin Lausen	SERVICEPLAN GERMANY	DoP und Motion Designer
Julia Kang	Serviceplan Korea	CEO & Managing Director
Lennert Schrader	Freelance	Motion Designer
Dieter Pries	Hyperinteractive	Innovation Director
Andrii Narinian	Hyperinteractive	iOS Engineer
Alexander Soroka	Hyperinteractive	Machine Learning Specialist
Alexander Patuk	Hyperinteractive	Full Stack Mobile Developer
Karolina Woźnicka	Hyperinteractive	QA
Pavel Larionov	Hyperinteractive	Creative Technologist
Niklas May	Freelance	Creative Technologist
Ying Quan Tan	Freelance	iOS Engineer
Imad El Rayess	salty.fruits	Creative Producer
Kyungsin Kim	Paulus Co., Ltd.	Producer
Saffaan Qadir	Paulus Co., Ltd.	Director
Mirjam Olga Strzata	SERVICEPLAN GERMANY	Creative Intern
Yago Guimaraes	SERVICEPLAN GERMANY	Creative Intern
Raquel Vega	SERVICEPLAN GERMANY	Creative Intern
Yamen Ibrahim	SERVICEPLAN GERMANY	Creative Intern
Lorenzo Colnaghi	SERVICEPLAN GERMANY	Creative Intern
Anastasiia Cherniavska	SERVICEPLAN GERMANY	Creative Intern
Reinier Wortman	SERVICEPLAN GERMANY	Creative Intern
Changkyu Ku	SERVICEPLAN GERMANY	Creative Intern
Aušrinė Kurgonaitė	SERVICEPLAN GERMANY	Creative Intern
Camille Nizet	SERVICEPLAN GERMANY	Creative Intern
Thinh Nguyen	SERVICEPLAN GERMANY	Creative Intern
Johannes Maierbacher	Albert Coon	Editor / Cameraman
Michael Wilk	SERVICEPLAN GROUP	Global Head of Art
Kwangjae Lee	Serviceplan Korea	Executive Director
Junghwan Choi	Serviceplan Korea	Senior Account Manager
Bern Huh	Serviceplan Korea	Account Manger
Jihyun Seo	Serviceplan Korea	Art Director
Jiho Ahn	Serviceplan Korea	Associate Art Director
Yunjung Chae	Serviceplan Korea	Copywriter
Anton Hofer	Albert Coon	Soundengineer
Heiko Steudten	Freelance	DoP
Hee Won Han	Paulus Co., Ltd.	Assistant Director
Yongsang Cho	Paulus Co., Ltd.	Cinematographer
Handong Ryu	Paulus Co., Ltd.	Production Assistant
Saliya Kahawatte	Saliya Projects	Consultant
Jacqueline Schottes	Saliya Projects	Creative Director
Florian Beijers	Dexxit	Consultant
Jung in Park	Freelance	Consultant
Mouna Nifter	Freelance	Consultant
Inês Ayer	Freelance	Developer
Christian Felder	Freelance	Broadcast Operator

Describe the creative idea

As a blind and visually impaired person it’s challenging to live an active, independent lifestyle. Camera-based assistive technology can help, however existing solutions are limiting: They all rely on proprietary data and closed systems, designed for fixed use cases rather than increasing user needs. This leads to fragmentation and increasingly expensive technology. Dot Go solves this by leveraging open-source object recognition models, including those of other solutions, together with new LiDAR integration in iPhone. This allows anyone to customize presets for specific objects, locations and needs, creating a growing library of use cases curated by users, institutions, and brands. Designed to work as an accessibility tool kit, Dot Go empowers users to create custom presets without coding knowledge: By connecting any object – from people and vehicles to signage and equipment – with unique sound, haptic and visual feedback, and trigger automations on external devices, smart home applications and online.

Describe the execution

Dot Go uses the latest LiDAR integration in iPhone to detect and measure precise distance to any object and trigger an action upon detection. Following the simple material conditional logic used in programming – “if x then y” – Dot Go allows users to create on a simple principle: Any object can connect with any action. Unlike existing solutions that rely on proprietary databases, Dot Go leverages open-source object recognition models, including those of other solutions, making the app as accurate as all existing solutions combined, while enabling customization for specific user needs. The same customization principle is applied to preset creation: Instead of fixed use cases, anyone can create presets for specific objects, locations and needs. This allows a growing library of use cases curated by users, institutions, and brands. Most importantly, it enables the visually impaired community to engage more with their environment and experience it in their own way. To enhance usability and performance Dot Go works with, but is not limited to, accessories like the lanyard or active shirt for handsfree use. A Pocket Mode helps conserve energy by turning off the display while a double and triple back tap feature allows the user to switch easily between presets. In March 2020, prototype development of Dot Go was started. Since January 2021, a beta version of Dot Go is underway of testing by users worldwide through the Apple TestFlight program. It will be available in the App Store by December 2021.