SUSTAINABLE DESIGN WEBSITE
| Title | SUSTAINABLE DESIGN WEBSITE |
| Brand | DALKIA |
| Product/Service | DALKIA'S WEBSITE |
| Category |
B01. UX & Journey Design |
|
Entrant
|
NIJI Rennes, FRANCE
|
|
Idea Creation
|
NIJI Rennes, FRANCE
|
|
Production
|
NIJI Rennes, FRANCE
|
|
Additional Company
|
DALKIA - DIRECTION RéGIONALE Saint-André-lez-Lille, FRANCE
|
Credits
| Jérémie Manigne |
Niji |
CEO |
| Yv Corbeil |
Niji |
Managing Director & Chief Creative Officer |
| Pierre-Éric Boulland |
Niji |
UX Director |
| Sophie Lance |
Niji |
Strategic planner |
| Christine Viel |
Niji |
Delivery Director |
| Audrey Heudes |
Niji |
Project Manager |
| Anne-Marie Szczepaniak |
Niji |
Delivery Director |
| Xavier Belet |
Niji |
VP Sales, ExCo member |
| Laurent Saint-Marc |
Niji |
Co-founder, Managing Director |
| Romain Séguineau |
Niji |
Account Director |
| Sylvie Jéhanno |
Dalkia |
CEO, client |
| Renaud Czarnes |
Dalkia |
Communications Director |
| Jean-François Allin |
Dalkia |
Communications Director |
| Bertrand Nachbaur |
Dalkia |
CIO |
| Damien Siess |
Dalkia |
Coordination and Strategy Director |
| Olivier Conte |
Dalkia |
Project Director |
| Laxmi Kassamaly |
Dalkia |
Brand, Digital & influence manager |
| Audrey Bresciani |
Dalkia |
Marketing & Communication Manager – Direction Internationale |
| John Brière |
Niji |
Product Owner |
| Yahaya Galle |
Dalkia |
Responsable Domaine SI Filiales |
| Caroline Guillot |
Dalkia |
Responsable communication digitale |
| Jérémy Rolot |
Dalkia |
Chargé de communication digitale |
Describe the creative idea
Exclusively using the green color for 3 reasons:
1. Present in Dalkia’s brand guidelines
2. Newly color-coded division of companies within Group EDF (Blue, Green, and Orange)
3. The heuristic of green refers directly to eco-friendliness in the overall population mindset
Monochromatic dithered images for a proprietary visual aesthetic.
Visual rhythm through graphical design of font, visuals and iconography
Describe the execution
We developed the most efficient site possible to reduce the size in bytes and limit the energy used by servers to store the data and by users to view it
1. Reduced size (in bytes) and data transfers: Dalkia has reduced the number of images, videos and PDFs embedded in each page to limit their size. Dalkia has also used custom compression on each image as well as a single colour processing with a low pixel count.
2. Optimised loading time: Reduced page sizes and efficient code have enabled Dalkia to reduce the amount of server requests, which speeds up loading times.
3. The number of pages has been divided by 4 (employment offers excluded), with a simplified browsing experience for users.
4. Dalkia has eliminated autoplay videos and reduced the number of videos by 81%.
5. The site is static—content is only uploaded once a day