| Title | THE PLAYLIST SONG |
| Brand | TWINTOES |
| Product/Service | TWINTOES |
| Category |
A05. Music / Sound Design |
|
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Media Placement
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
PR
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Production
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Post Production
|
MORTIERBRIGADE Brussels, BELGIUM
|
Credits
| Joost / Philippe / Jens Berends / De Ceuster / Mortier |
mortierbrigade |
Creative Directors |
| Antoine Geluck |
Chance |
Musician |
| Nicolas Mouquet |
mortierbrigade |
Copywriter |
| Geoffrey Masse |
mortierbrigade |
Art Director |
Describe the creative idea
For the debut single of Twin Toes, we created a song and a music video made from official Spotify playlists to attract the attention of Spotify curators and the press.
In close collaboration with the band, we wrote lyrics using 33 official playlists names. Ingeniously put together one after the other, these words take a new meaning: a heartbreak that we would try to forget through streaming music.
For the music video, we recreated and reinterpreted the 33 original Spotify visuals.
Describe the execution
The music video was released on Youtube on September 21, 2021.
It was released on Spotify and all streaming platform the same day (Apple Music, deezer, etc.).
The song was promoted during a month starting from the release date on a national scale on social media : Instagram posts and stories, Facebook ads.
The lyrics were made only with official Spotify playlists names:
Lost in the woods
Alone again
Déjà vu
A walk alone
Totally stress free
Flashback
You & Me
Walking on sunshine
Easy
Walking back to happiness
Slow dancing in the living room
Lost in the woods
Drifting apart
Walk like a badass
My life is a movie
Love yourself You can do it
Daydreamer
Breathe Calm Down
Wake up and smell the coffee
Sleep tight
Locked in
In the arms of a woman
Hawaiian dreams
Sand between my toes
Leche con chocolate
Lost in the woods
Drifting apart
Walk like a badass
My life is a movie
Lost in the woods
Drifting apart
Walk like a badass
My life is a movie
Feeling good feeling great
Get home Happy
Text me back
Happy Beats
Positive Vibes
A perfect day
You & me
Warm Fuzzy Feeling
Lost in the woods
Alone again
Déjà vu