#VICTORYPAGES: SOCIAL MEDIA HISTORY

Title#VICTORYPAGES: SOCIAL MEDIA HISTORY
BrandRT
Product/ServiceDIGITAL MEDIA PROJECT
Category B03. Experience Design: Multi-platform
Entrant RT CREATIVE LAB Moscow, RUSSIA
Idea Creation RT CREATIVE LAB Moscow, RUSSIA
Media Placement RT CREATIVE LAB Moscow, RUSSIA
PR RT CREATIVE LAB Moscow, RUSSIA
Production RT CREATIVE LAB Moscow, RUSSIA
Post Production RT CREATIVE LAB Moscow, RUSSIA
Credits
Name Company Position
Kirill Karnovich-Valua RT Creative Lab Creative Director, Idea
Revaz Todua RT Creative Lab Art Director, Designer, Video Edit
Gleb Burashov RT Creative Lab Strategist, Social Media
Ania Fedorova RT Creative Lab Producer
Elena Medvedeva RT Creative Lab Producer
Eldar Salamov RT Creative Lab Producer, Music and Sound Design, Video Edit
Ekaterina Motyakina RT Creative Lab Prodicer
Ivan Fursov RT Creative Lab Researcher
Lilly Kazakova RT Creative Lab PR, Producer
Ivor Crotty RT Creative Lab Producer
Margo Tskhovrebova RT Creative Lab Manager
Maxim Makarychev N/A Music And Sound Design
Denis Semionov N/A Producer, Director, VR Animation
Ivan Yunitsky Phygitalism Project Manager
Valeria Fimina Phygitalism Project Manager
Stuart Campbell N/A VR Artist
Rosie Summers N/A VR Artist
Vladimir Ilic N/A VR Artist
Alexey Rubischev Ceremony Motion Designer
Alexey Zakharov N/A Motion Designer
Peter Bankov N/A Artist
Georgy Sarsekov Plasticine PRO Director
Serge Serov RANEPA Design School Curator
Katerina Terekhova RANEPA Design School Art Director
Peter Theremin N/A Theremin Player, Composer

Describe the creative idea

#VictoryPages is the versatile multiplatform social media documentary commemorating the 75th anniversary of the defeat of Nazi Germany. It is a story of Victory told by the young for the young, using the tools and language of digital media over five social networks, employing visual art, interactive formats, 3D animations, Virtual & Augmented realities and dynamic real-time storytelling. It pays tribute to all WW2 veterans and heroes who protected our future from the threat of Nazism. This educational project builds engaging narratives through social media and interactive formats to keep the legacy of our ancestors’ sacrifices alive. This large-scale project unites young artists, designers, animators, content creators who express their feelings and thoughts in the wake of the WW2 anniversary spreading anti-war messages in their own commemorative tribute.

Describe the execution

#VictoryPages showcases content exclusively published on a designated platform across 5 social networks. On Facebook, young designers and digital artists present their tribute featuring poster-art, colorization, VR-animation, 3D photos, documentary video sketches. Instagram is dedicated to war-time letters. It hosts a unique graphic series featuring hundreds of excerpts from original letters with illustrations created by young design students shared line-by-line in Stories. Twitter runs the most detailed chronology of the last months of the war in "real-time". Daily "breaking" reports from the front, operational orders, real newspaper articles, rare images recreate events through dynamic storytelling as if Twitter existed during the war. A travel YouTube documentary explores modern anti-war street art in Europe and the history of graffiti left by soldiers on Reichstag walls in 1945. VK.com podcast offers an audio experience that gives a fresh take on the legacy of World War 2 as heard by the young generations. We worked with over a dozen different databases. Like the archive of 7,000+ family war-time letters (for Instagram Stories and 3D website), like military photo archives (used to create 3D content and animations), like St. Petersburg's History Museum where a unique collection of children’s war-time drawings is preserved (turned into VR animation series). In our approach, we aimed to create a cross-platform digital project but with its unique style and voice. The key element to the visual identity is the specially designed #VictoryFont: a typeface compiled from hundreds of original historical inscriptions left by soldiers on the Reichstag walls in 1945. Behind each font character, there is a real letter, hand-written by soldiers 75 years ago. The project also features an original soundtrack with a duration of several hours, composed by a diverse line-up of emerging young artists. Each music piece is created for a certain part of the project.