Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
C04 Co-creation & User Generated Content
THE MIC COVER CAMPAIGN
LOGITECH G / LOGITECH G G733 HEADSET
WENDERFALCK Stockholm SWEDEN WENDERFALCK
Stockholm
SWEDEN
D01 Data Strategy
WATER INDEX
RECKITT-FINISH / DISHWASHER DETERGENT
HAVAS TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY
E01 Acquisition & Retention
FUTURE NEWS
UNIVERSITY OF ANTWERP / UNIVERSITY
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
E02 Launch / Re-launch
MYSTERY SNIPER
ACTIVISION / CALL OF DUTY VANGUARD
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
NO SPOILER HEIST
NETFLIX ITALY / NO SPOILER HEIST
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
F01 Integrated Campaign Led by Direct
BURGER KING FRANCE - BURGER KING & FRIENDS
BURGER KING FRANCE / FAST FOOD
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
FEET (TRADEMARK)
BRUSSELS MOBILITY / PROMOTE WALKING FOR SHORT DISTANCES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
UNFORGETTABLE DENIM
DIESEL / UNFORGETTABLE DENIM
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
G01 Local Brand
THE LAST DAY PASS
MOUNTAIN VISION / SKILIFT TICKET
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
ZSC - THE ESSENCE OF LIONS
ZSC LIONS AG / ICE HOCKEY
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND
G02 Challenger Brand
THE EYE OPENING TEST
DROIT DE REGARD / DROIT DE REGARD
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
UBER HEETCH
HEETCH / HEETCH
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Grand Prix
DON'T HATE. IMITATE. - THE SUPER BOWL CLAPBACK
AUDI NORWAY / AUDI E-TRON
POL Oslo NORWAY POL
Oslo
NORWAY
GREEN LOOK
ROMANI DESIGN / GREEN LOOK TOP
WAVEMAKER HUNGARY Budapest HUNGARY WAVEMAKER HUNGARY
Budapest
HUNGARY
G03 Single-market Campaign
THE POCKET DEALERSHIP
CITROEN / CITROEN
BETC Paris FRANCE BETC
Paris
TRACTION
Paris
FRANCE
Short List
RESTORY
CANON / CANON
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
Gold
KFC IKEA
KFC / KFC
PS21 Madrid SPAIN PS21
Madrid
SPAIN
RENAULT - ZOE AIRLINES
RENAULT / ZOE
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
FARM OFFICE
BIO SUISSE / WORKPLACES OUTSIDE
THJNK Zürich SWITZERLAND THJNK
Zürich
SWITZERLAND
G04 Social Behaviour
NFT
MCDONALD'S / MCDONALD'S
DDB Paris FRANCE DDB
Paris
FRANCE
VOLVO: BE SAFE BE LATE
VOLVO CARS BELUX / VOLVO CARS
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
Short List
THE BIG DANISH PRE-ROLL
DANISH CROWN / BACON
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
COASTER GAMES
GOTLANDS BREWERY / BULLDOG BEER
GOTLANDS BRYGGERI Visby SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
FAST 'N GOOD
VLAM / VEGETABLES
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
FEET (TRADEMARK)
BRUSSELS MOBILITY / PROMOTE WALKING FOR SHORT DISTANCES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
ACCEPT TO ENTER
MULTIPLE BRANDS / SOCIAL RESPONSIBILITY
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
KFC IKEA
KFC / KFC
PS21 Madrid SPAIN PS21
Madrid
SPAIN
KFCOPYPASTE
KFC / KFC
PS21 Madrid SPAIN PS21
Madrid
SPAIN
Short List
EDUARDO
KFC / KFC APP
PS21 Madrid SPAIN PS21
Madrid
SPAIN
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR / THE HEALTHY MAP
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
NO SPOILER HEIST
NETFLIX ITALY / NO SPOILER HEIST
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
FUTUREPROOF
DT / DT
SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI
London
UNITED KINGDOM
GREEN LOOK
ROMANI DESIGN / GREEN LOOK TOP
WAVEMAKER HUNGARY Budapest HUNGARY WAVEMAKER HUNGARY
Budapest
HUNGARY
#CATSFORKIDS
CHILD FOCUS / CHILD FOCUS IS A BELGIAN FOUNDATION THAT SUPPORTS PREVENTION AND INVESTIGATION OF MISSING CHILDREN, ABDUCTED CHILDREN, RUNAWAY CHILDREN, AND SEXUALLY ABUSED AND EXPLOITED CHILDREN, ALONG WITH PSYCHOLOGICAL AND LEGAL SUPPORT TO THE VICTIMS.
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
G05 Cultural Insight
SUPPORT 24/7
IFK GÖTEBORG / FOOTBALL CLUB
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
BLACK PLAQUE PROJECT
NUBIAN JAK COMMUNITY TRUST / CHARITY
HAVAS London UNITED KINGDOM HAVAS
London
UNITED KINGDOM
Short List
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION / SPINNEYS FLOUR
McCANN Paris FRANCE McCANN
Paris
FRANCE
Short List
THE PONCHO POSTER
BRUSSELS MOBILITY / SUPPORT FOR BIKERS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
BEER BALLET
URAL OPERA BALLET / THE HUMPBACKED HORSE PERFORMANCE
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
G06 Breakthrough on a Budget
MIGRANTS ON AMAZON
AUBERGE DES MIGRANTS / AUBERGE DES MIGRANTS
BETC Paris FRANCE BETC
Paris
FRANCE
CRISPY SUBTITLES
LAYS / POTATO CHIPS
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
PARALLEL REALITY - HARSH ACTUALITY
NGO - ASTRA / SOCIAL RESPONSIBLE ISSUE
NGO ASTRA Belgrade SERBIA M2COMMUNICATIONS
Belgrade
SERBIA
UBER HEETCH
HEETCH / HEETCH
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Bronze
FAKE FAKE NEWS
MINISTRY OF CULTURE OF THE REPUBLIC OF LATVIA / MINISTRY OF CULTURE OF THE REPUBLIC OF LATVIA
McCANN RIGA Riga LATVIA McCANN RIGA
Riga
LATVIA
ACCEPT TO ENTER
MULTIPLE BRANDS / SOCIAL RESPONSIBILITY
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
MCDO
MCDONALD'S / MCDONALD'S
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
14 IS NOT OK
ESTONIAN SEXUAL HEALTH ASSOCIATION / NOT APPLICABLE
OPTIMIST CREATIVE Tallinn ESTONIA OPTIMIST CREATIVE
Tallinn
ESTONIA
THE PNG CAMPAIGN
"BULGARIANS IN USA" / BULGARIAN ELECTIONS 2021
THE SMARTS Sofia BULGARIA THE SMARTS
Sofia
BULGARIA
THE WHOPPER REPLY
BURGER KING / BURGER KING WHOPPER
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Short List
G07 Corporate Purpose & Social Responsibility
GIVE FOR GOOD
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Short List