Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Consumer Goods
UNFORGETTABLE DENIM
DIESEL
UNFORGETTABLE DENIM
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
RESTORY
CANON
CANON
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
Bronze
A02 Healthcare
THE EYE OPENING TEST
DROIT DE REGARD
DROIT DE REGARD
BETC Paris FRANCE BETC
Paris
FRANCE
Bronze
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE WHOPPER REPLY
BURGER KING
BURGER KING WHOPPER
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Short List
MCDO
MCDONALD'S
MCDONALD'S
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
A06 Not-for-profit / Charity / Government
BLACK PLAQUE PROJECT
NUBIAN JAK COMMUNITY TRUST
CHARITY
HAVAS London UNITED KINGDOM HAVAS
London
UNITED KINGDOM
Short List
THE UNCENSORED LIBRARY
REPORTERS WITHOUT BORDERS (RSF)
THE UNCENSORED LIBRARY
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Bronze
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Bronze
B01 Mailing
GIVE FOR GOOD
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Silver
B02 Use of Ambient Media: Small Scale
NON-BOB
VIAS + OVK / PEVR (PARENTS OF ROAD VICTIMS)
PARENTS SAFETY AWARENESS ORGANISATION
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
Bronze
B03 Use of Ambient Media: Large Scale
BLACK PLAQUE PROJECT
NUBIAN JAK COMMUNITY TRUST
CHARITY
HAVAS London UNITED KINGDOM HAVAS
London
UNITED KINGDOM
Short List
B06 Use of Technology
CRISPY SUBTITLES
LAYS
POTATO CHIPS
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
Short List
C01 Use of Social / Digital Platforms
CLEAN YOUR STREET VIEW
MOOIMAKERS
CAMPAIGN AGAINST LITTER
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
Silver
THE UNCENSORED LIBRARY
REPORTERS WITHOUT BORDERS (RSF)
THE UNCENSORED LIBRARY
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Short List
THE WHOPPER REPLY
BURGER KING
BURGER KING WHOPPER
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Short List
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR
THE HEALTHY MAP
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Silver
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Gold
C02 Use of Mobile & Devices
CITÉS
AMAZON PRIME VIDEO
CITÉS - ORIGINAL PRIME VIDEO SERIES ON TIKTOK
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Silver
THE POCKET DEALERSHIP
CITROEN
CITROEN
BETC Paris FRANCE BETC
Paris
TRACTION
Paris
FRANCE
Short List
C03 Real-time Response
DON'T HATE. IMITATE. - THE SUPER BOWL CLAPBACK
AUDI NORWAY
AUDI E-TRON
POL Oslo NORWAY POL
Oslo
NORWAY
Short List
BURGER KING FRANCE - BURGER KING & FRIENDS
BURGER KING FRANCE
FAST FOOD
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Bronze
C04 Co-creation & User Generated Content
INDOOR ADS
AXE
LYNX
LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE
Madrid
SPAIN
Short List
F01 Integrated Campaign Led by Direct
BURGER KING FRANCE - BURGER KING & FRIENDS
BURGER KING FRANCE
FAST FOOD
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
G02 Challenger Brand
THE EYE OPENING TEST
DROIT DE REGARD
DROIT DE REGARD
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
UBER HEETCH
HEETCH
HEETCH
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Grand Prix
G03 Single-market Campaign
THE POCKET DEALERSHIP
CITROEN
CITROEN
BETC Paris FRANCE BETC
Paris
TRACTION
Paris
FRANCE
Short List
RESTORY
CANON
CANON
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
Gold
G04 Social Behaviour
VOLVO: BE SAFE BE LATE
VOLVO CARS BELUX
VOLVO CARS
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
Short List
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR
THE HEALTHY MAP
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
KFCOPYPASTE
KFC
KFC
PS21 Madrid SPAIN PS21
Madrid
SPAIN
Short List
G05 Cultural Insight
BLACK PLAQUE PROJECT
NUBIAN JAK COMMUNITY TRUST
CHARITY
HAVAS London UNITED KINGDOM HAVAS
London
UNITED KINGDOM
Short List
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION
SPINNEYS FLOUR
McCANN Paris FRANCE McCANN
Paris
FRANCE
Short List
G06 Breakthrough on a Budget
UBER HEETCH
HEETCH
HEETCH
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Bronze
THE WHOPPER REPLY
BURGER KING
BURGER KING WHOPPER
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Short List
G07 Corporate Purpose & Social Responsibility
GIVE FOR GOOD
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
RESTORY
CANON
CANON
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
Silver