Eurobest 2022

2021 Creative Effectiveness

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Title Brand Product / Service	Entrant Company	Location	Idea Creation Company	Location	Award
A01 Consumer Goods
PEPSI RETRO STUDIO PEPSI / PEPSI	DDB ROMANIA Bucharest	ROMANIA	DDB ROMANIA Bucharest	ROMANIA
RENAULT - VILLAGE ELECTRIQUE RENAULT / RENAULT ZOE	PUBLICIS CONSEIL Paris	FRANCE	PUBLICIS CONSEIL Paris	FRANCE
THE NO SHOW ROOM VOLKSWAGEN / VOLKSWAGEN	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm	SWEDEN
A02 Healthcare
A HARD PILL TO SWALLOW APOTEK HJÄRTAT / SUSTAINABLE MEDICINES	ÅKESTAM HOLST Stockholm	SWEDEN	ÅKESTAM HOLST Stockholm	SWEDEN	Grand Prix
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
RENT A FINN VISIT FINLAND / DESTINATION FINLAND	SEK \| PART OF GREY Helsinki	FINLAND	SEK \| PART OF GREY Helsinki	FINLAND	Short List
VAR DISCOUNT ELGIGANTEN / TV	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm NORD DDB Stockholm	SWEDEN
NO NEED TO FLY GERMAN RAIL / GERMAN RAIL	OGILVY GERMANY Frankfurt	GERMANY	OGILVY GERMANY Frankfurt	GERMANY	Creative Effectiveness
A05 Consumer Services / Business to Business
HAPPY COMMUTER RAMBOLL / RAMBOLL IS A LEADING ENGINEERING, ARCHITECTURE AND CONSULTANCY COMPANY.	GARBERGS Stockholm	SWEDEN	GARBERGS Stockholm	SWEDEN
OUT OF HOME PROJECT Clear Channel / CLEAR CHANNEL SCREENS	PRIME WEBER SHANDWICK Stockholm	SWEDEN	PRIME WEBER SHANDWICK Stockholm CLEAR CHANNEL SWEDEN Stockholm	SWEDEN
A06 Not-for-profit / Charity / Government
LIFESAVING PEA SOUP THE MINISTRY OF HEALTH OF SLOVAK REPUBLIC IN COOPERATION WITH LIDL SLOVAKIA / BREAST CANCER PREVENTION CAMPAIGN	WIKTOR LEO BURNETT Bratislava	SLOVAK REPUBLIC	WIKTOR LEO BURNETT Bratislava	SLOVAK REPUBLIC
B01 Single Market
HAPPY COMMUTER RAMBOLL / RAMBOLL IS A LEADING ENGINEERING, ARCHITECTURE AND CONSULTANCY COMPANY.	GARBERGS Stockholm	SWEDEN	GARBERGS Stockholm	SWEDEN
A HARD PILL TO SWALLOW APOTEK HJÄRTAT / SUSTAINABLE MEDICINES	ÅKESTAM HOLST Stockholm	SWEDEN	ÅKESTAM HOLST Stockholm	SWEDEN
RENAULT - VILLAGE ELECTRIQUE RENAULT / RENAULT ZOE	PUBLICIS CONSEIL Paris	FRANCE	PUBLICIS CONSEIL Paris	FRANCE
THE NO SHOW ROOM VOLKSWAGEN / VOLKSWAGEN	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm	SWEDEN
VAR DISCOUNT ELGIGANTEN / TV	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm NORD DDB Stockholm	SWEDEN
B02 Multi Market
RENT A FINN VISIT FINLAND / DESTINATION FINLAND	SEK \| PART OF GREY Helsinki	FINLAND	SEK \| PART OF GREY Helsinki	FINLAND	Creative Effectiveness
B03 Creative Effectiveness for Good
I (DIS)OWN MY CHILD ‘DA SE ZNA’ LGBT+NGO / ‘DA SE ZNA’ LGBT+NGO	McCANN Belgrade	SERBIA	McCANN Belgrade	SERBIA
OUT OF HOME PROJECT Clear Channel / CLEAR CHANNEL SCREENS	PRIME WEBER SHANDWICK Stockholm	SWEDEN	PRIME WEBER SHANDWICK Stockholm CLEAR CHANNEL SWEDEN Stockholm	SWEDEN
BYE, BYE BALLOONS. LONG LIVE BALLOONS! MCDONALD'S / MCDONALD'S	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm	SWEDEN
C02 Acquisition & Retention
HAPPY COMMUTER RAMBOLL / RAMBOLL IS A LEADING ENGINEERING, ARCHITECTURE AND CONSULTANCY COMPANY.	GARBERGS Stockholm	SWEDEN	GARBERGS Stockholm	SWEDEN
C03 Real-time Response
VAR DISCOUNT ELGIGANTEN / TV	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm NORD DDB Stockholm	SWEDEN	Short List
C06 Breakthrough on a Budget
RENT A FINN VISIT FINLAND / DESTINATION FINLAND	SEK \| PART OF GREY Helsinki	FINLAND	SEK \| PART OF GREY Helsinki	FINLAND	Short List
XTACY NATIONAL PROSECUTION SERVICE / PUBLIC AWARENESS	ROORDA RECLAMEBUREAU Amsterdam	THE NETHERLANDS	ROORDA RECLAMEBUREAU Amsterdam	THE NETHERLANDS
C07 Challenger Brand
VIVIENNE SABÓ CHANGES LOOKS ON GENDER STEREOTYPES IN RUSSIA VIVIENNE SABÓ / Mascara Cabaret Prèmiere	SOCIALIST Moscow	RUSSIA	SOCIALIST Moscow	RUSSIA
C08 Market Disruption
RENAULT - VILLAGE ELECTRIQUE RENAULT / RENAULT ZOE	PUBLICIS CONSEIL Paris	FRANCE	PUBLICIS CONSEIL Paris	FRANCE
ADDRESS_THE_FUTURE CARLINGS / THE DIGITAL CLOTHING COLLECTION	VIRTUE Copenhagen	DENMARK	VIRTUE Copenhagen	DENMARK

A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
RENT A FINN
VISIT FINLAND / DESTINATION FINLAND

SEK | PART OF GREY Helsinki

FINLAND

Short List
VAR DISCOUNT
ELGIGANTEN / TV

NORD DDB Stockholm

SWEDEN
NO NEED TO FLY
GERMAN RAIL / GERMAN RAIL

OGILVY GERMANY Frankfurt

GERMANY

Creative Effectiveness

A05 Consumer Services / Business to Business
HAPPY COMMUTER
RAMBOLL / RAMBOLL IS A LEADING ENGINEERING, ARCHITECTURE AND CONSULTANCY COMPANY.

GARBERGS Stockholm

SWEDEN
OUT OF HOME PROJECT
Clear Channel / CLEAR CHANNEL SCREENS

PRIME WEBER SHANDWICK Stockholm

SWEDEN

CLEAR CHANNEL SWEDEN Stockholm

SWEDEN

A06 Not-for-profit / Charity / Government
LIFESAVING PEA SOUP
THE MINISTRY OF HEALTH OF SLOVAK REPUBLIC IN COOPERATION WITH LIDL SLOVAKIA / BREAST CANCER PREVENTION CAMPAIGN

WIKTOR LEO BURNETT Bratislava

SLOVAK REPUBLIC

C02 Acquisition & Retention
HAPPY COMMUTER
RAMBOLL / RAMBOLL IS A LEADING ENGINEERING, ARCHITECTURE AND CONSULTANCY COMPANY.

GARBERGS Stockholm

SWEDEN

C03 Real-time Response
VAR DISCOUNT
ELGIGANTEN / TV

NORD DDB Stockholm

SWEDEN

Short List