BORN EQUAL – THE X CHROMOSOME
| Title | BORN EQUAL – THE X CHROMOSOME |
| Brand | TERRE DES FEMMES |
| Product/Service | 40 YEARS CAMPAIGN |
| Category |
A06. Not-for-profit / Charity / Government |
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Entrant
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TBWA\ SWITZERLAND Zurich, SWITZERLAND
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Idea Creation
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TBWA\ SWITZERLAND Zurich, SWITZERLAND
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Media Placement
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TBWA\ SWITZERLAND Zurich, SWITZERLAND
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Additional Company
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ARTBOX Amsterdam, THE NETHERLANDS
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Additional Company 2
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MOKOH MUSIC Berlin, GERMANY
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Credits
| Isabelle Benz |
TBWA\Switzerland AG |
Art Director |
| Lisa Bolte |
TBWA\Switzerland |
Copywriter |
| Angelo Sciullo |
TBWA\Switzerland AG |
Creative Director |
| Manuel Wenzel |
TBWA Switzerland AG |
Executive Creative Director |
| Nadja Stickl |
TBWA\Switzerland AG |
Group Account Director |
| Stephan Moritz |
MOKOH Music Berlin |
Executive Producer |
| Tobi Vogel |
MOKOH Music Berlin |
Music Composer |
| Jurg Neve |
KATANÁNGA |
Director |
| Geert Jansen |
Artbox |
Executive Producer |
| Sonja Dam |
Artbox |
Project Manager |
| Markus Driessen |
Artbox |
Design |
| Kees Sparnaaij |
Artbox |
Animation |
Write a short summary of what happens in the film
Our film shows the development of female fetus from the fertilization until birth, while a Voice Over talks about all the violence, danger and mistreatments this human being will have to expect, just because she has one X-Chromosome more. Furthermore the fetus metaphorically experiences all the things the VO talks about.