CITÉS

Bronze Eurobest Award
TitleCITÉS
BrandAMAZON PRIME VIDEO
Product/ServiceCITÉS - ORIGINAL PRIME VIDEO SERIES ON TIKTOK
Category E04. Series: Fiction & Non-Fiction
Entrant HEREZIE Paris, FRANCE
Idea Creation HEREZIE Paris, FRANCE
Media Placement OCONNECTION Paris, FRANCE
Production QUAD STORIES Paris, FRANCE
Credits
Name Company Position
Andrea Stillacci HEREZIE Chief Executive Officer
Etienne Renaux HEREZIE Executive Creative Director
Paul Marty HEREZIE Executive Creative Director
Hugo Doré HEREZIE Art Director
Joris Bourquin HEREZIE Art Director
Tom Danguy HEREZIE Copywriter
Antoine des Beauvais HEREZIE Copywriter
Raphael Sold HEREZIE Motion Designer
Abd Al Malik QUAD STORIES Director
Dimitri Boudnikoff HEREZIE Group Account Director
Marine Chenu HEREZIE Account Director
Lisa Duchein HEREZIE GROUP Project Manager
Douglas Antonio HEREZIE GROUP Social Media Manager
Lucie Roques HEREZIE GROUP Social Media Manager
Tanya Kozlova HEREZIE Project Manager
Laureen Rigot HEREZIE Agency Producer
Alexandre Andresciani AMAZON PRIME VIDEO Sr Social Marketing Manager
Enzo Annunziata AMAZON PRIME VIDEO European Creative Director

Write a short summary of what happens in the film

In Cités we live the everyday life of various young people from the Parisian suburbs. Each episode (12 x 1 minute) illustrates the fact that, sometimes without knowing, there’s a connection between them, and other young French people. They share the same places (squares, roads, gyms, schools, etc) as well as the same passions (music, dance, gaming, etc) which are all directly inspired by France’s rich and unique cultural heritage. That of Edith Piaf, Albert Camus, Marivaux….

Cultural / Context information for the jury

Launched in October 2020, the objective of the Prime Video TikTok account was to attract a younger target audience of 13-20 year olds, on a platform where brands are still having difficulty adapting to the specific codes. There are many young people from the “banlieues”, the suburbs outside Paris, within this target group. These areas are commonly associated with the ills of French society and problems linked with immigration. And the young people who live there consequently seem disconnected from other youths in France. But, with TikTok, they can share a common space, where they can express themselves and interact with other people. For Prime Video this represented a great opportunity to share a whole new vision of youth today and convey a message of hope and inclusion.