| Title | FILTHY RICH |
| Brand | BRUSSELS MOBILITY |
| Product/Service | DON'T DRINK & DRIVE |
| Category |
G07. Corporate Purpose & Social Responsibility |
|
Entrant
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MORTIERBRIGADE Brussels, BELGIUM
|
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Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
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Production
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JEKYLL’N HYDE Brussels, BELGIUM
|
Credits
| Joost / Philippe / Jens Berends / De Ceuster / Mortier |
mortierbrigade |
Creative Directors |
| Nicolas Gaspart |
mortierbrigade |
Copywriter |
| Fred Zouag |
mortierbrigade |
Art Director |
Write a short summary of what happens in the film
Our character tells us how he made a fortune through betting... on future road traffic accidents with young people who get behind the wheel under the influence. Armed with statistics, he addresses the viewers and shares his tips and tricks “to make big money!”
Please tell us how the brand purpose inspired the work
Summer is coming, and one month Euro Soccer Championship as well. And on top of that, Belgium just started the end of his lockdown. Probably the best cocktail for road accidents ever.
The perfect time to remind people that hitting the road after drinking alcohol or smoking a joint is not ok, whether you travel home by car, bike or scooter.