THE WORLDS MOST SUSTAINABLE TOTE BAG
| Title | THE WORLDS MOST SUSTAINABLE TOTE BAG |
| Brand | STOREBRAND |
| Product/Service | STOREBRAND SUSTAINABLE FUNDS |
| Category |
B05. Consumer Services / Business to Business |
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Entrant
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PER HøJ Oslo, NORWAY
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Idea Creation
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PER HøJ Oslo, NORWAY
|
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Production
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TANGRYSTAN Oslo, NORWAY
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Post Production
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TANGRYSTAN Oslo, NORWAY
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Credits
| Øyvind Waage |
Per Høj |
Creative Director |
| Mads Rønold |
Per Høj |
Copywriter |
| Patrik Bergfjord |
Per Høj |
Planning Director |
| Vilde Løvaas |
Per Høj |
Project Manager |
| Sverre Midttun |
Per Høj |
Account Director |
| Eiliv Gunleiksrud |
Per Høj |
Creative Director Design & Digital |
| Ellinor Larson |
Per Høj |
Designer |
| Gro Larsson |
Per Høj |
Planner |
| Sondre Røe |
Tangrystan |
Director |
| Erik Holm |
Tangrystan |
Producer |
| Beate Tangre |
Tangrystan |
Producer |
| Lottie Smith |
Tangrystan |
Production Manager |
| Thomas Grotmol |
Tangrystan |
Editor |
| Didrik Bråthen |
Tangrystan |
Grade |
| Martin Iversen |
Tangrystan |
Online |
| Linn Johansson |
Storebrand |
Brand Manager |
| Charlotte Hillestad |
Storebrand |
Brand Director |
Write a short summary of what happens in the film
A young woman is sitting in the grass thinking, while a voice over talks about sustainable living. Half way through the film, the voice over introduces the worlds most sustainable tote bag, and the young woman is showing the (imaginary) tote bag and demonstrates how to use it.
Cultural / Context information for the jury
About Storebrand:
The Storebrand Group is a leading player in the Nordic market for long-term savings and insurance. They manage more than NOK 1000 billion, making Storebrand Norway's largest asset manager. Earlier this year they were named the world's second most sustainable finance company in the Global 100 ranking by Corporate Knights.
About the campaign:
In addition to the film, we made a website where people could get their own imaginary tote bag, simply by entering their phone number. They then received a message reading the text:
Hello!
An imaginary tote bag from Storebrand is delivered on your doorstep.
Thank you for making invisible sustainable choices.
Best Regards,
Storebrand
Links to the website (Norwegian) are attached.