WIKIPEDIA | CELEBRATING 18 YEARS

TitleWIKIPEDIA | CELEBRATING 18 YEARS
BrandWIKIPEDIA
Product/ServiceWIKIPEDIA
Category G03. Single-market Campaign
Entrant NO, NO, NO, NO, NO, YES Tel Aviv, ISRAEL
Idea Creation NO, NO, NO, NO, NO, YES Tel Aviv, ISRAEL
Production OG GROUP Tel Aviv, ISRAEL
Credits
Name Company Position
Gideon Amichay Gideon Amichay / No, No, No, No, No, Yes Founder & Chief Creative Officer
Rony Schneider Gideon Amichay / No, No, No, No, No, Yes Copywriter
Zeev Ravid Gideon Amichay / No, No, No, No, No, Yes Art Director
Gil Aviyam Gideon Amichay / No, No, No, No, No, Yes Creative team
Tom Bar Gideon Amichay / No, No, No, No, No, Yes Account Director
Lee Ben David Gideon Amichay / No, No, No, No, No, Yes Account Director
Ouriel Ferencz Gideon Amichay / No, No, No, No, No, Yes Creative team
Tal Fishbain Gideon Amichay / No, No, No, No, No, Yes Account Director
Omri Frydman Gideon Amichay / No, No, No, No, No, Yes Creative team
Yaron Itzhkov Gideon Amichay / No, No, No, No, No, Yes Creative team
Liat Lapushin Gideon Amichay / No, No, No, No, No, Yes Creative team
Tami Mor Gideon Amichay / No, No, No, No, No, Yes Creative team
Eyal Nevo Gideon Amichay / No, No, No, No, No, Yes Creative team
Gali Snir Gideon Amichay / No, No, No, No, No, Yes Creative team
Gilead Shneider Og Group Production Team
Julia Zarug Og Group Production Team
Batel Simcha Og Group Production Team
Alone Tisson Tisson Production Team

Write a short summary of what happens in the film

Hebrew Wikipedia Breaks some Common Myths: The Great Wall of China is not actually seen from outer space, and Napoleon Bonaparte wasn’t that short – these are but two of the refuted myths in a new campaign for Hebrew Wikipedia: “Like it or not. That’s the Truth, ”. Wikimedia Israel, a non-profit that supports and promotes Wikipedia in Israel, celebrates 18 years of Wikipedia in Hebrew, and 20 years of the entire Wikipedia, by launching a campaign to commemorate the special role Wikipedia plays in enriching our knowledge, and especially in breaking some common myths in an era that is full of fake news. This campaign highlights the credibility of Wikipedia’s contents, which has become well established over the years, by presenting common myths often perceived as “truth”, whereas the actual facts presented in Wikipedia prove them wrong and tell the real story backed with data and reliable information.

Please tell us how the work was designed / adapted for a single country / region / market.

Wikipedia’s Hebrew-speaking volunteers toil for over 18 years to build the vastest free-knowledge repository on the net, which we all use on a daily basis. After four consecutive election campaigns that featured massive use of false news and fake information, a unique opportunity has arisen in Israel to mark Wikipedia as a reliable source of information. In these celebrations and this campaign, we would like to remind the general public about the contribution Wikipedia and its editors have made to enrich the Hebrew contents and pool of knowledge, in the most reliable, established and accessible manner, free of any charge”.