| Title | BALLOON |
| Brand | LADBROKES |
| Product/Service | LADBROKES |
| Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
NEVERLAND London, UNITED KINGDOM
|
|
Idea Creation
|
NEVERLAND London, UNITED KINGDOM
|
|
Media Placement
|
THE7STARS London, UNITED KINGDOM
|
|
Production
|
ROGUE London, UNITED KINGDOM
|
|
Post Production
|
FACTORY London, UNITED KINGDOM
|
|
Post Production 2
|
ELECTRIC THEATRE COLLECTIVE London, UNITED KINGDOM
|
Credits
| Chloe Shrubb |
Ladbrokes |
Head of Brand Marketing |
| Ross Cleal |
Ladbrokes |
Senior Brand Marketing Manager |
| Richard Barr |
Ladbrokes |
Gaming Director |
| Dominic Grounsell |
Ladbrokes |
Managing Director UK & Ireland Digital |
| Noel Hamilton |
Neverland |
Executive Creative Director |
| Lloyd Daniel |
Neverland |
Senior Creative |
| Simon Massey |
Neverland |
Founding Partner, Brand Strategy |
| Jon Forsyth |
Neverland |
Founding Partner, Creative Strategy |
| Clemence Lepinard |
Neverland |
Senior Strategist |
| Amy Coomber |
Neverland |
Head of Production |
| Chris Jackson |
Neverland |
Group Account Lead |
| Anna Jackson |
Neverland |
Account Director |
| Sam Brown |
Rogue |
Director |
| Kate Taylor |
Rogue |
Executive Producer |
| Polly Ruskin |
Rogue |
Producer |
| Fran Resteghini |
Rogue |
Production Manager |
| Patrick Meller |
Rogue |
DOP |
| Tim Thornton- Allan |
MSE |
Editor |
| Oliver Morgan |
MSE |
Edit Producer |
| Dean Robinson |
ETC |
Head of CG |
| Alex Snookes |
ETC |
2D Lead |
| Holly Treacy |
ETC |
Senior Producer |
| Luke Morrison |
ETC |
Colourist |
| James Sindle |
ETC |
Creative Director |
| Hitesh Patel |
ETC |
Shoot Supervision |
| Lubos Gerardo Surzin |
ETC |
DMP |
| James Utting |
Factory |
Sound Design & Mix |
| Anthony Moore |
Factory |
Sound Design & Mix |
Write a short summary of what happens in the film
We open at a dull office leaving party. A balloon detaches itself from the ceiling and floats towards a man, who can't resist sticking a foot out to keep it off the ground.
His colleague watches the balloon with laser-like focus, before jumping and sliding across a desk to keep it up. With all eyes now firmly on the balloon, the game is on!
As the balloon floats out of a window the action spills out onto the street. The game of keepy-uppy escalates as it moves through a city, with hundreds of people joining in to try and keep the balloon in the air.
The balloon floats next to a man having his lunch, but unaware of the game he lets it pop!
The crowd sighs as the game is over, but as they walk away someone kicks a can. The game is on again.