SMALL COUNTRY - BIG CHANCES

TitleSMALL COUNTRY - BIG CHANCES
BrandDISCOVERY
Product/ServiceTHE SUMMER OLYMPICS
Category A04. Media / Entertainment
Entrant MORGENSTERN Oslo, NORWAY
Idea Creation MORGENSTERN Oslo, NORWAY
Production GIMPVILLE Oslo, NORWAY
Credits
Name Company Position
Torkild Jarnholt Morgenstern creative director
bjørnar Buxrud Morgenstern creative director
Ulla Bikrem Morgenstern Project manager
Martin Myhre Morgenstern agency producer
Yakob Changezi Morgenstern agency producer
Torgeir Sanders Gimpville producer
Alf Løvvold Gimpville Director
Philip Notland Morgenstern Art Director

Write a short summary of what happens in the film

In the film we see how the other countries in the Summer olympics have Norway critically outnumbered. They have so many athletes, Norway have so few.

Cultural / Context information for the jury

As a tiny nation, Norway has no choice but to accept its role as underdog in most international sports events. With less than 0,07% of the worlds population, it is simply statistically unlikely that Olympic gold medals are won by Norwegians. Numbers aside, one have to believe it is possible. And with athletes like Karsten Warholm and Jacob Ingebriktsen, both among the best in their respective sports, hope was stronger than ever before the 2020 Olympic games in Tokyo. In Norway, the numbers of TV-viewers are closely liked to our chances of winning. So, to create enthusiasm and increase tune-in, we pointed out that even though the statistical unlikelihood of us winning were small, we stressed the fact that our chances were bigger than ever.