THE LIFT

TitleTHE LIFT
BrandWINAMAX
Product/ServiceONLINE SPORTS BETTING
Category E03. Online: Fiction & Non-Fiction
Entrant TBWA\PARIS, FRANCE
Idea Creation TBWA\PARIS, FRANCE
Production WANDA+ Paris, FRANCE
Production 2 TBWA\ELSE Paris, FRANCE
Post Production TENTHREE EDITING London, UNITED KINGDOM
Post Production 2 THE MILL London, UNITED KINGDOM
Credits
Name Company Position
Benjamin Marchal TBWA\Paris Executive Creative Director
Faustin Claverie TBWA\Paris Executive Creative Director
Lucie Vallotton TBWA\Paris Art Director
Vincent Cusenier TBWA\Paris Copywriter
Maxime Boiron \Else Head of TV Prod
Benoit Duchemin \Else Creative Producer
Patrick Barbier Wanda Film Producer
Olivier Dubocage Wanda Executive Producer
Sam Pilling Wanda Film Director
Romain Cavagnac Wanda Line Producer
Kasper Tuxen Wanda D.O.P
Ellie Johnson Tenthree Editor
Carl Norton The Mill London Visual effect supervisor
Kate Gabriel The Mill London 3D Lead Artist
Clément Pignal Free Post Producer
Olivier Lefebvre \Else Head of music & sound
Fabrice Pouvreau \Else Music & sound producer
Fanny Mithois \Else Music & sound producer
Alexandre Robieux \Else Sound Engineer
Constance Duhourceau \Else Music business affairs
Marion Le Guluche \Else Music business affairs
Alexandre Roos Winamax Advertiser Supervisor
Christophe Schaming Winamax Advertiser Supervisor
Mathieu Porri Winamax Advertiser Supervisor
Adrien Guiglini Winamax Advertiser Supervisor
Julien Huber Winamax Advertiser Supervisor
Jonathan Serog TBWA\Paris Agency Account Management
Matthieu Charles TBWA\Paris Agency Account Management
Basile Viault TBWA\Paris Strategic Planner

Write a short summary of what happens in the film

After winning an online sports bet, a son generously gives his mother a first-class plane ride to a heavenly destination. At the young man's instigation, the lift that was supposed to take her back to the ground floor gets out of control and takes off on an epic journey that is as hilarious as it is spectacular, through every floor of the building. The whole thing causes quite a bit of damage along the way, which adds to the epic nature of the situation. The film concludes with the phrase "Anything for your mama" expressing the son's gratitude to his mother to whom he owes everything. Elvis and his song "If I can dream" were chosen to accompany this adventure. The song's slow, powerful rhythm accompanies the elevation of the lift and the King's lyrics support the meaning of the story.