KEEP ON FALLIN

TitleKEEP ON FALLIN
BrandBOUYGUES TELECOM
Product/ServiceBOUYGUES TELECOM
Category A05. Consumer Services / Business to Business
Entrant BETC Paris, FRANCE
Idea Creation BETC Paris, FRANCE
Production FRENZY Paris, FRANCE
Production 2 GUM Paris, FRANCE
Credits
Name Company Position
Stéphane Xiberras BETC ECD
Olivier Aumard BETC Creative Director
Jonathan Baudet-Botella BETC Art Director
Olivier Mille BETC Copywriter
Christophe Caurret BETC Music creative director
Alexandre Ben-Soussan BETC Strategic Planning
Sébastien Lintingre BETC Creative Producer
VELLAS - NA Director
Mathieu Laugier BETC Agency management
Sophie Roberts BETC Agency Management
Andréa Jeanroy BETC Agency Management
Tanguy Moillard Bouygues Telecom Brand Management
Anne-Laure Dreano Bouygues Telecom Brand Management
Salome Lhote Bouygues Telecom Brand Management

Write a short summary of what happens in the film

In this fill, a woman and a man meet for the first time while trying to catch a falling phone. It is love at first sight. Over the years, we get to follow their lives during small and bigger moments, always through the slow-mo point of view of the same smartphone that keeps falling. The great “Fallin'” hit by Alicia Keys serves as the soundtrack and drives home the message of the spot.