ZOPHIA'S JOURNEY

TitleZOPHIA'S JOURNEY
BrandSLOVENSKA SPORITELNA
Product/ServiceBRAND COMMUNICATION
Category A05. Consumer Services / Business to Business
Entrant ZARAGUZA Bratislava, SLOVAK REPUBLIC
Idea Creation ZARAGUZA Bratislava, SLOVAK REPUBLIC
Media Placement WAVEMAKER SLOVAKIA Bratislava, SLOVAK REPUBLIC
Production BISTRO FILMS Prague, CZECH REPUBLIC
Credits
Name Company Position
Ondrej Korinek Zaraguza Creative Director
Martin Ondrušek Zaraguza Unit Creative Director
Milan Maly Zaraguza Unit Creative Director
Martin Ondrušek Zaraguza Art Director
Marek Kabát Zaraguza Account Director
Jaroslava Huljakova Zaraguza Account Team Leader
Pavol Minar Zaraguza Strategy Director
Miroslav Ondovcik Zaraguza Strategic Planner
Andrej Nemček Zaraguza Graphic Designer
Gabriela Kožiaková Zaraguza Graphic Designer
Richard Novák Zaraguza Graphic Designer
Eva Myjavcova Zaraguza Copywriter
Karin Hornackova Zaraguza Copywriter
Matej Sekerka Zaraguza Copywriter
Ivana Fertalova Zaraguza Account Manager
Dominika Drusanova Zaraguza Account Manager

Write a short summary of what happens in the film

Meaningful learning from history is that every generation had hard times, and people always found a way to coop. With this optics, Zofia's journey helps to find an optimistic view of today's times.

Cultural / Context information for the jury

Slovaks are a nation with a long tradition of whining and pessimism. Covid crisis has only strengthened that attitude. Our mission is to reverse this view.