THE SHOW MUST GO ON

TitleTHE SHOW MUST GO ON
BrandAMAZON
Product/ServiceAMAZON
Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant LUCKY GENERALS London, UNITED KINGDOM
Idea Creation LUCKY GENERALS London, UNITED KINGDOM
Production PRETTYBIRD London, UNITED KINGDOM
Credits
Name Company Position
Danny Brooke-Taylor Lucky Generals Executive Creative Director
Nick Bird Lucky Generals Creative Director
Lee Smith Lucky Generals Creative Director
George Allen Lucky Generals Creative
Lizzie Moore Lucky Generals Creative
Sarah Quinn Lucky Generals Client Partner
Minnie Vaughan Lucky Generals Business Director
Joe Bagnall Lucky Generals Producer
Camilla Hempleman Lucky Generals Producer
Loz Horner Lucky Generals Strategist
Ruth Chadwick Lucky Generals Strategist

Write a short summary of what happens in the film

In this Christmas TV advert, we see a 17 year old French ballet dancer, Taïs Vinolo, in the starring role. We follow her powerful story as her dreams of dancing a lead role are cancelled due to COVID-19. However, she doesn’t allow adversity to hold her back and continues to practice her routine in and around her neighbourhood. Inspired by her resolution and resolve, her sister and the community around her pull together to give her a stage and an audience in an emotional finale.