THE SOCIAL DISTANCING TEAPOT

TitleTHE SOCIAL DISTANCING TEAPOT
BrandYORKSHIRE TEA
Product/ServiceYORKSHIRE TEA
Category G06. Breakthrough on a Budget
Entrant LUCKY GENERALS London, UNITED KINGDOM
Idea Creation LUCKY GENERALS London, UNITED KINGDOM
Production ANOTHER FILM COMPANY London, UNITED KINGDOM
Credits
Name Company Position
Danny Brooke-Taylor Lucky Generals Executive Creative Director
Nick Bird Lucky Generals Creative Director
Lee Smith Lucky Generals Creative Director
Josie Shedden Lucky Generals Creative
Chris Goulder Lucky Generals Creative
Vickie Ridley Lucky Generals Client Partner
Louise Bodily Lucky Generals Account Director
Loz Horner Lucky Generals Strategy Partner
Alice Knotsam Lucky Generals Producer

Write a short summary of what happens in the film

The office tea round is something that traditionally brings people together, but how to continue the ritual and keep colleagues safe? Yorkshire Tea’s new tongue-in-cheek film focuses on one potential solution; a teapot that helps maintain a safe distance between pourer and recipient. Initially, the spout is extra-useful in helping colleagues to maintain the correct distance; poking through a door to pour a brew from the hallway and holding party ring biscuits. But as the film progresses the shortcomings of the design are made clear: the extra-long spout becomes an extra-large hassle, almost hitting someone in the head and definitely not fitting in the dishwasher. Underlining there is no substitute for maintaining a safe distance, particularly in shared areas, the ad ends with the VO: “Ok, this probably isn’t the answer, but please enjoy your proper brew safely when you’re back at work.”