THE POWER OF TOUCH

TitleTHE POWER OF TOUCH
BrandAIRMEDICA
Product/ServiceTHE TOTAL HAND SHIELD SYSTEM
Category A02. Healthcare
Entrant CORE Dublin, IRELAND
Idea Creation CORE Dublin, IRELAND
Media Placement CORE Dublin, IRELAND
Production H2 FILMS Kilbride, IRELAND
Credits
Name Company Position
Keith Hutchinson H2 Films Director
Darragh Julian Core Art Director
Laura Fitzgerald Core Copywriter
Liam Wielopolski Core ECD
Jack Armstrong H2 Films Executive Producer
Fiona McGarry Core Agency Producer
Jay Reid Core Strategy Director
Fiona O'Sullivan Core Client Partner
Jo Mullins Core Account Director

Write a short summary of what happens in the film

Airmedica are an Irish cosmetics company that began producing hand sanitiser in response to the Covid-19 pandemic. This campaign, which was shot and produced under strict Covid restrictions with a very tight budget communicates a simple but strong message about the importance of hand hygiene through a powerful visual metaphor that uses UV paint, powder, lighting and contemporary dance.