| Title | WELCOME TO HAALAND |
| Brand | NORSK TIPPING |
| Product/Service | NORSK TIPPING |
| Category |
B03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
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Entrant
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TRY REKLAME Oslo, NORWAY
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Idea Creation
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TRY REKLAME Oslo, NORWAY
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Production
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MOTION BLUR Oslo, NORWAY
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Credits
| Sebastian Rasch |
Try |
Art Director |
| Mads Krogh |
Try |
Copywriter |
| Jonas Kopstad Grønnern |
Try |
Copywriter |
| Lars-Kristian Harveg |
Try |
Art Director |
| Helge Gjertveit |
Try |
Account Director |
| Cecilie Thue |
Try |
Project Manager |
| Inge Fosseie |
Try |
Graphic Designer |
| Harald Zwart |
Motion Blur |
Director |
| Nina Lorentzen |
Motion Blur |
Producer |
Write a short summary of what happens in the film
The film follows a group of four people at a British pub, watching television as Norwegian footballer Erling Haaland scores a goal. The strikers atmospheric rise to the top of European football hasn't gone unnoticed, and a seemingly rhetorical question about where he comes from kickstarts a conversation about where he is from, literally.
From there, we’re taken on a journey into “Haaland”, a place that mixes fantastical elements with stereotypes of Norway. It culminates in utter confusion as Martin Ødegaard and Joshua King (other Norwegian internationals) are brought into the conversation.
Cultural / Context information for the jury
Norsk Tipping is the state-funded lottery and betting company in Norway. The entirety of the company’s profit is used to fund sports clubs all the way down to children and youth level.
More and more foreign betting companies have entered the Norwegian market, portraying themselves as local. The image of Norsk Tipping as the only Norwegian betting company is weakened.
Erling Haaland is a Norwegian footballer, widely considered one of the best in the world. He is known not only for his goal scoring, but his distinct way of running, intense way of being, and his clinical and often powerful finishing.
People around the world don’t know much about Norway. It’s either lumped in or mixed up with other Scandinavian countries or called “one of those Nordic countries”. They may have some vague idea relating to snow and oil, seasoned with myths about polar bears and universal blondness.