LE BANAN

TitleLE BANAN
BrandBAMA
Product/ServiceBANANAS
Category G03. Single-market Campaign
Entrant TRY REKLAME Oslo, NORWAY
Idea Creation TRY REKLAME Oslo, NORWAY
Media Placement TRY OPT Oslo, NORWAY
Production HELPING HAND Oslo, NORWAY
Production 2 FUS Oslo, NORWAY
Production 3 TRY OPT Oslo, NORWAY
Post Production NORDISK FILM SHORTCUT Oslo, NORWAY
Credits
Name Company Position
Hallvard Vaaland TRY Copywriter
Mathias Sandvik TRY Art Director
Thea Iversen TRY Copywriter
Egil Pay TRY Art Director
Lars Joachim Grimstad TRY Copywriter
Marius Aasen TRY Art Director
Susanne Hovda TRY Copywriter
Øystein Halvorsen TRY Copywriter
Marte Heiersted TRY Project Manager
Andreas Vevle TRY Apt Account Manager
Magnus Snickars TRY Apt Designer
James Martin TRY Apt Director Animation
Roy Ranheim Kristoffersen TRY Apt Visual Animation Concept
Cato Gjertsen TRY Apt Content
Linda Vik TRY Apt Advisor
Caroline Eriksson TRY Apt 3D Sculpturing
Håkon Vierdal TRY Opt Media Advisor
Halvor Lid FUS! Producer
Oma Thaulow FUS! Director
Karl Erik Brøndbo FUS! Photographer
Nils Wogsted Helping Hand 3D sculpturing and animation
Jørgen Berfendal Shortcut Oslo Editing
Petter Fagerlund Shortcut Oslo Sound Designer

Write a short summary of what happens in the film

In this film, you will see all of the film executions in a single series. The series starts with a teaser where we meet a banana. A lonely banana that has been forgotten on the tram, in the park, in the locker room, and on the kitchen table. A somewhat tired voice-over elaborates on the banana's sad fate before he gets a brilliant idea! The banana needs some cool and creative advertising! The film thus ends with a pompous and pretentious rebranding of the banana – introducing "Le Banan". Followed by the teaser, you will see multiple tactical executions – all presenting different benefits of Le Banan with a sensual French-English voice in a luxurious, perfume ad-like universe.

Please tell us how the work was designed / adapted for a single country / region / market.

Every day, we are exposed to large amounts of cool snack advertising. Everything from yogurts, granola bars, salads, quinoa bowls, baked goods, smoothies and more are all in the competition to be the people's favorite snack. This has led to the world's best (and oldest) snack, the banana, is being somewhat forgotten, and interpreted as boring. So, to spark awareness and attention around our yellow friend, we had to do like everyone else in the market does: Create cool and creative advertising.