SMART BOAT

TitleSMART BOAT
BrandREMA 1000
Product/ServiceREMA 1000 SUPER MARKET
Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant TRY REKLAME Oslo, NORWAY
Idea Creation TRY REKLAME Oslo, NORWAY
Production BACON OSLO Oslo, NORWAY
Production 2 BACON OSLO Oslo, NORWAY
Credits
Name Company Position
Øystein Halvorsen TRY Copy writer
Karin Lund TRY AD
Andreas Riiser Bacon OSL Director
Cathrine Wennersten TRY Project manager
Lars Mitlid TRY Account manager
Ola Berg Bacon OSL Producer

Write a short summary of what happens in the film

It´s summer and again we meet the "Smart home guy". This time he is out with his smart boat – voice controlled, of course. What could possibly go wrong? Well, some seagulls can arrive... Tagline: Keep it simple

Cultural / Context information for the jury

"Keep it simple" has been REMA 1000´s slogan and philosophy for almost 20 years. They are a typical "no frills" super market: Low prices, and that´s that. This commercial is a follow up on the popular and award winning films with the smart home guy ("Open door!")