| Title | SMART BOAT |
| Brand | REMA 1000 |
| Product/Service | REMA 1000 SUPER MARKET |
| Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
TRY REKLAME Oslo, NORWAY
|
|
Idea Creation
|
TRY REKLAME Oslo, NORWAY
|
|
Production
|
BACON OSLO Oslo, NORWAY
|
|
Production 2
|
BACON OSLO Oslo, NORWAY
|
Credits
| Øystein Halvorsen |
TRY |
Copy writer |
| Karin Lund |
TRY |
AD |
| Andreas Riiser |
Bacon OSL |
Director |
| Cathrine Wennersten |
TRY |
Project manager |
| Lars Mitlid |
TRY |
Account manager |
| Ola Berg |
Bacon OSL |
Producer |
Write a short summary of what happens in the film
It´s summer and again we meet the "Smart home guy". This time he is out with his smart boat – voice controlled, of course. What could possibly go wrong?
Well, some seagulls can arrive...
Tagline: Keep it simple
Cultural / Context information for the jury
"Keep it simple" has been REMA 1000´s slogan and philosophy for almost 20 years.
They are a typical "no frills" super market: Low prices, and that´s that.
This commercial is a follow up on the popular and award winning films with the smart home guy ("Open door!")