REAR VIEW EYES

TitleREAR VIEW EYES
BrandVOLKSWAGEN COMMERCIAL VEHICLES
Product/ServiceDRIVER ASSISTANCE SYSTEMS
Category A01. Consumer Goods
Entrant TRY REKLAME Oslo, NORWAY
Idea Creation TRY REKLAME Oslo, NORWAY
Production BACON OSLO Oslo, NORWAY
Credits
Name Company Position
Sebastian Rasch Try Art Director
Mads Krogh Try Copywriter
Lars Mitlid Try Account Director
Cathrine Wennersten Try Project Manager
Inge Fosseie Try Graphic Designer

Write a short summary of what happens in the film

Work flows seamlessly at a construction site, the workers have full awareness of what's behind them at all times, so things that would normally would be a work hazard becomes a mere nuisance, and workers even do things backwards. We then see a Volkswagen Transporter, and show how the Rear View Alert and other other driver's assistants work.