A REASON TO RIDE

TitleA REASON TO RIDE
BrandORANGE BANK
Product/ServiceORANGE BANK
Category A05. Consumer Services / Business to Business
Entrant HAVAS Paris, FRANCE
Idea Creation HAVAS Paris, FRANCE
Production QUAD PRODUCTIONS Paris, FRANCE
Post Production HRCLS Paris, FRANCE
Credits
Name Company Position
Christophe Coffre Havas Paris Chief Creative Officer
Guillaume Blanc Havas Paris Art Director
Florian Roussel Havas Paris Art Director
Maxime Treton Havas Paris Artistic Director
Kevin Nugeron Havas Paris Copywriter
Benjamin Besnainou Havas Paris Head of TV Prod
Philippine Domenech Havas Paris TV Producer
Beryl De Fayet Havas Paris Agency Manager
Marion Brochu Havas Paris Agency Manager
Pauline Perreau-Saussine Havas Paris Agency Manager
Romain Roux Havas Paris Head of Creative Planning
Alex Feil Quad Productions Executive Producer
Karen Barel Quad Productions Producer
Claudia Traeger Quad Productions Production Manager
Menno Mans Quad Productions Chief Operator
Claire Ruszniewski HRCLS Post Producer
Mathieu Caplanne HRCLS Calibrator
Alexis Venot HRCLS Sound Producer

Write a short summary of what happens in the film

We all remember that moment when, on certain occasions, our grandparents gave us a small envelope under the table. It was a moment of sharing. So yes, uses have evolved thanks to technology, even for the senior generation. But only one thing has not changed: human relationships and links between generations. The campaign features a young man who takes off on his skateboard after receiving a message on his smartphone. Sliding through the city and then onto country roads, Lucas will face bad weather and various rural obstacles before finally reaching the house of his grandfather, surprised by his arrival. But the skateboarder had a good reason to come and see him. Cinematographic, full of emotion and humanity.