| Title | "THE ANNOUNCEMENT" |
| Brand | SANOMA |
| Product/Service | SANOMA MEDIA, B2B |
| Category |
A05. Consumer Services / Business to Business |
|
Entrant
|
FOLK FINLAND Helsinki, FINLAND
|
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Idea Creation
|
FOLK FINLAND Helsinki, FINLAND
|
|
Media Placement
|
SANOMA MEDIA FINLAND Helsinki, FINLAND
|
|
Production
|
OTTO PRODUCTION Helsinki, FINLAND
|
Credits
| Tommi Laiho |
Folk Finland |
Creative director/copywriter |
| Elina Bono |
Sanoma |
Marketing director |
| Pekka Hara |
Otto production |
Director |
| Ari Laitinen |
Otto Production |
Executive Producer |
| Kimmo Kivilahti |
Folk Finland |
Art Director |
| Marja Vattulainen |
Folk Finland |
Account Executive |
| Tero Huovila |
Sanoma |
Vice President |
| Karri Ahonen |
Sanoma |
Director marketing, insight, products, contents |
| Tuomas Airisto |
Sanoma |
Chief Commercial Officer B2B |
| Graig Brown |
Otto Production |
DOP |
| James Mader |
Otto production |
Production design |
| Pekka Hara |
Otto Production |
Editor |
| Tube Seppänen |
Humina |
Sound |
Write a short summary of what happens in the film
In a fictional, English-speaking country, heir apparent is on television interview. He has an announcement to make. He is nervous. A whole nation is watching. We see their reactions. Our protagonist unveils that he can't no longer do what is expected. Change needs courage and companion. He has found a partner. He brings his boyfriend to the set. Together they will break down the walls that have been built.
Cultural / Context information for the jury
A story about a king, who comes out of the closet, is universally rare. Still, in 2021, we don't see two men kissing in Finland in advertising. The film was controversial and Sanoma got several pleads to shut down the campaign.