Product/ServiceAUDI E-TRON
Category B01. Consumer Goods
Entrant POL Oslo, NORWAY
Idea Creation POL Oslo, NORWAY
Name Company Position
Robert Radoli POL Oslo Creative / Copywriter
Thorbjørn Ruud POL Oslo Creative / Art Director
Petter Bryde POL Oslo Account Executive
Shirin Pakzamir POL Oslo Project Manager
Ole Jakob Skattum POL Oslo Designer
Tommy Jensen Audi Norway Client
Elin Rosnes Sinervo Audi Norway Client
Aksel Hennnie Einar Film Director
Guri Neby Einar Film Executive Producer
Nicoline Helgø Einar Film Producer
Rut Solli Einar Film Producer
Sebastian Andrés Knutsen Einar Film Production Manager
Pål Ulvik Rokseth Einar Film DoP
Cyril Boije Einar Film Post Producer
Ida Fiskerud Shortcut Post Producer
Magnus Evensen Shortcut Offline Editor
Eirik Aarnes Vik Shortcut Online Grade
Petter Fagelund Shortcut Composer
Geirr Johnsen Bråkmaker Case Video Editor

Write a short summary of what happens in the film

The third part of the "Don't hate. Imitate"-online film series was a direct response to the spot in GMs Super Bowl Campaign where Will Ferrell prank ordered 5 million pizzas “with anchovies” to the “entire country of Norway” followed by the question “Why does Will Ferrell hate Norway?”

Cultural / Context information for the jury

Audi Norway’s “Don’t Hate. Imitate.” was a series of online films produced in direct response to competitor General Motors’ Super Bowl campaign. GM promoted its electric vehicles with the message “Why does Will Ferrell hate Norway?” Their spots featured Hollywood star Ferrell declaring his hate for Norway. His “hatred” was fueled by the fact that Norway is selling more EVs than any other country. As the best-selling EV-brand in Norway, Audi had to fight back. And, we had to act fast to win the EV-battle of The Super Bowl. Our comeback was produced and launched within just 48 hours of the GM ads, just in time for Super Bowl. Our comeback starred Game of Thrones star and proud Norwegian Kristofer Hivju. We fought back with tailor-made responses with one simple message: Don’t Hate. Imitate. Please watch the url submitted in the entry form for full context. Or here: