Title | THE PIZZA PRANK RESPONSE |
Brand | AUDI NORWAY |
Product/Service | AUDI E-TRON |
Category |
B01. Consumer Goods |
Entrant
|
POL Oslo, NORWAY
|
Idea Creation
|
POL Oslo, NORWAY
|
Production
|
EINAR FILM & FORTELLINGER Oslo, NORWAY
|
Credits
Robert Radoli |
POL Oslo |
Creative / Copywriter |
Thorbjørn Ruud |
POL Oslo |
Creative / Art Director |
Petter Bryde |
POL Oslo |
Account Executive |
Shirin Pakzamir |
POL Oslo |
Project Manager |
Ole Jakob Skattum |
POL Oslo |
Designer |
Tommy Jensen |
Audi Norway |
Client |
Elin Rosnes Sinervo |
Audi Norway |
Client |
Aksel Hennnie |
Einar Film |
Director |
Guri Neby |
Einar Film |
Executive Producer |
Nicoline Helgø |
Einar Film |
Producer |
Rut Solli |
Einar Film |
Producer |
Sebastian Andrés Knutsen |
Einar Film |
Production Manager |
Pål Ulvik Rokseth |
Einar Film |
DoP |
Cyril Boije |
Einar Film |
Post Producer |
Ida Fiskerud |
Shortcut |
Post Producer |
Magnus Evensen |
Shortcut |
Offline Editor |
Eirik Aarnes Vik |
Shortcut |
Online Grade |
Petter Fagelund |
Shortcut |
Composer |
Geirr Johnsen |
Bråkmaker |
Case Video Editor |
Write a short summary of what happens in the film
The third part of the "Don't hate. Imitate"-online film series was a direct response to the spot in GMs Super Bowl Campaign where Will Ferrell prank ordered 5 million pizzas “with anchovies” to the “entire country of Norway” followed by the question “Why does Will Ferrell hate Norway?”
Cultural / Context information for the jury
Audi Norway’s “Don’t Hate. Imitate.” was a series of online films produced in direct response to competitor General Motors’ Super Bowl campaign. GM promoted its electric vehicles with the message “Why does Will Ferrell hate Norway?” Their spots featured Hollywood star Ferrell declaring his hate for Norway. His “hatred” was fueled by the fact that Norway is selling more EVs than any other country. As the best-selling EV-brand in Norway, Audi had to fight back. And, we had to act fast to win the EV-battle of The Super Bowl. Our comeback was produced and launched within just 48 hours of the GM ads, just in time for Super Bowl.
Our comeback starred Game of Thrones star and proud Norwegian Kristofer Hivju. We fought back with tailor-made responses with one simple message: Don’t Hate. Imitate.
Please watch the url submitted in the entry form for full context. Or here: hellojury.com/dont-hate-imitate