Category G01. Local Brand
Entrant POL Oslo, NORWAY
Idea Creation POL Oslo, NORWAY
Production BACON OSLO Oslo, NORWAY
Name Company Position
Rikke Sofie Jakobsen POL Copywriter
Anette Bellika Finnanger POL Art Director
Sara Marie Hodnebo POL Art Director
Marius Eriksen POL Account Director
Kristin Eidså Brantzeg Scheele POL Account Manager
Simon Karlsson POL Planner
Pia Lystad POL Designer
Thomas Eklo Skaara POL Designer
Matias and Mathias Bacon Director
Andreas Bjørseth Andreas Bjørseth DOP
Audun Lyngholm Wittenberg Bacon Oslo Producer
Vittoria Røkke Bacon Production Manager
Monika Solberg Posten Marketing Director
Hege Barbara Aarhus Posten Campaign manager

Write a short summary of what happens in the film

We start on an overview of the North Pole where the ice is cracking. Cut to an old, depressed and distressed Santa Claus. He is talking to an elf-therapist about a time when everything was so much easier, when both children AND their moms truly loved him. We see cutbacks to his glory days. He keeps talking about how Posten and their innovative solutions have made him out of business. We see cutbacks to him raging on twitter about "Fake news Posten" and their digital stamps. He even demolish postboxes. Furthermore we see him denying climate change and trying out new sports to find a new meaning. At a low point he is even ordering reindeer for dinner. But then suddenly a Postalwoman is ringing his doorbell (yes, Posten reaches even the North Pole) delivering letters to him, that makes him have the epiphany that he and Posten can collaborate.

Please tell us about the brand in relation to the locality or market where the product / service is distributed

Posten Norge (The Norwegian Postal service), is a 350-year-old brand and one of Norway’s oldest. Despite the brand's old age, Posten, is still being awarded as one of the most innovative brands in Norway, something that most people don’t know, even though Posten continuously is improving and innovating services, products, logistics and new, faster and more sustainable ways to deliver mail. But for most people Posten is just the traditional, old postal service – our task is to change this perception, specifically to the youngest part of the population (18-35 year olds). The brief was to make a campaign that could get PR abroad and domestic, with a film as the main campaign element. A film with a corny twist on Christmas (to follow up on last year's campaign). They asked for a film that would shock people, but not offend. Keep in mind: This was before the capitol storming