CONFUSING TIMES

Silver Eurobest Award
TitleCONFUSING TIMES
BrandBURGER KING
Product/ServiceVEG BURGERS
Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant DAVID Madrid, SPAIN
Idea Creation DAVID Madrid, SPAIN
Production MJZ Los Angeles, USA
Production 2 PICKLE MUSIC New York, USA
Production 3 TRES SONIDO Buenos Aires, ARGENTINA
Additional Company LABHOUSE Buenos Aires, ARGENTINA
Credits
Name Company Position
Pancho Cassis DAVID Madrid Global Chief Creative Officer & Partner
Sylvia Panico DAVID Chief Operating Officer
Saulo Rocha DAVID Madrid Executive Creative Director
André Toledo DAVID Madrid Executive Creative Director
Fred Bosch DAVID Madrid Creative Director
David Krueger Ogilvy GmbH Frankfurt Creative Director
David Krueger Ogilvy GmbH Frankfurt Copywriter
Guillermo Aliaga-Pueyrredón DAVID Copywriter
Pedro Sattin DAVID Madrid Art Director
Alejandro Falduti DAVID Madrid Head of Production
Luiza Prata Carvalho DAVID Miami Head of Account Management
Lucila Mengide DAVID Madrid Group Account Director
Stefane Rosa DAVID Miami Group Account Director
Juan Cabral MJZ Director
David Zander MJZ President/Executive Producer
Emma Wilcockson MJZ Executive Producer
Natalia Mussolana MJZ Producer
Leandro Filloy MJZ Director of Photography
Sebastian Orgambide MJZ Production Designer
Sol Montalvo MJZ Wardrove Stylist
Matias Boldt MJZ First Assistant Director
Flora Fernández Marengo Labhouse Executive Producer
Emiliano Fardaus Labhouse Editor
Julieta Fernández Castagnino Labhouse Post Producer
Alejandro Armaleo Labhouse Color Grade
Jonathan Monroig Labhouse VFX Supervisor
Alexis Estiz Pickle Music Creative Producer/Composer
Dario Calequi Pickle Music Composer
Lupita Alvarez Pickle Music Producer
Edward Robinson Pickle Music Performer

Write a short summary of what happens in the film

The world is going through a lot of changes, and things can get pretty confusing. That's why it's the perfect time to promote our most confusing Whopper: The Impossible Whopper: 100% Whopper, 0% meat. Confused? Let us explain: In this witty film, a voice over makes a series of observations about how confusing the times we live in are. In each vignette, the narrator ironically comments on events we can all relate to with a mix of surprise and resignation. In the end, one more person is confused but now because of the taste of the Impossible Whopper.