SWITCH MODE

TitleSWITCH MODE
BrandBENTLEY MOTORS
Product/ServiceBENTLEY CONTINENTAL GT SPEED
Category B01. Consumer Goods
Entrant KEKO LONDON, UNITED KINGDOM
Idea Creation KEKO LONDON, UNITED KINGDOM
Production OCURENS Paris, FRANCE
Production 2 UNIT9 London, UNITED KINGDOM
Production 3 LS PRODUCTIONS Edinburgh, UNITED KINGDOM
Post Production OCURENS Paris, FRANCE
Post Production 2 UNIT9 London, UNITED KINGDOM
Post Production 3 MONUMENTAL & SQUARE Paris, FRANCE
Credits
Name Company Position
Roy Cohen Keko London Executive Creative Director
Andrea Foresi Keko London Senior Creative, Art Director
Dan Bryant Keko London Senior Creative, Copywriter
Hamish Day Keko London Senior Account Director
Kirstie Dallas Keko London Creative Head
Wilf Saunders Keko London Senior account manager
Prashant Yadave Keko London Head of Strategy
Valentin Petit Ocurens Film Director
Germain Robin Ocurens Producer
Andrew Davies UNIT9 Executive Producer
Adam Dolman UNIT9 Producer
Joe Youens UNIT9 Production Manager
Ben Todd OCURENS x UNIT9 DOP
Benoit Finck OCURENS x UNIT9 FPV Drone
Maxime Caro OCURENS x UNIT9 Editor
Antonin Brones OCURENS x UNIT9 Editor
NIM - OCURENS x UNIT9 Music Artist
Emilien Bernaux OCURENS x UNIT9 Sound Designer
Arthur Paux OCURENS x UNIT9 Colour Grading
Jerome Franc OCURENS x UNIT9 1st Assistant Director
Joe Vickers OCURENS x UNIT9 2nd Assistant Director
Shane Kelly OCURENS x UNIT9 Precision Driver
Steven Spencer OCURENS x UNIT9 Costumer Designer & Wardrobe Buyer
Ryan McMurray OCURENS x UNIT9 Sound Recordist
Chris Dowling OCURENS x UNIT9 Gaffer
Angus Walker OCURENS x UNIT9 VFX Supervisor
Kirk Newmann OCURENS x UNIT9 Leading Actor
Ellen De Faux LS Production Production Service

Write a short summary of what happens in the film

This film brings to life how the Continental GT Speed allows our hero to make the emotional switch from going about his daily life to entering into “thrill mode” – quickly and effortlessly. As he enjoys the incredible experience of driving this extraordinary car, first in the city and then on the open road, his clothing transforms in front of our eyes from his urban outfit to his running gear – a visual representation of his transition to a state of pure enjoyment.

Cultural / Context information for the jury

The film was designed to appeal to a Modern Affluent audience – younger, more diverse and more connected than traditional luxury consumers.