Title	#DEINEENTSCHEIDUNG
Brand	VERBUND
Product/Service	VREUND BY VERBUND
Category	C02. Interactive Film
Entrant	KOBZA AND THE HUNGRY EYES / KTHE Vienna, AUSTRIA
Idea Creation	KOBZA AND THE HUNGRY EYES / KTHE Vienna, AUSTRIA
Production	PPM FILMPRODUCTIONS Vienna, AUSTRIA

Name	Company	Position
Rudi Kobza	Kobza and the Hungry Eyes GmbH	Aiming to connect the viewer with the client's message in a gripping and contemporary manner.
Cornelia Neidhardt	Kobza and the Hungry Eyes GmbH	Led the creative work with significant influence.
Alexandra Ludwig	Kobza and the Hungry Eyes GmbH	Bringing the projects creative vision to life.
Philipp Hagenauer	Kobza and the Hungry Eyes GmbH	Managing the project and bringing together all agencies including the client.
Nikolaus Leischko	Nikolaus Leischko	Developed the idea and worked out the concept of the project.
Rudolf Janisch	PPM Fotoproduktion & Studio GmbH	Ensuring and supervising the realization of the idea.
Dieter Klein	PPM Fotoproduktion & Studio GmbH	Ensuring and supervising the realization of the idea.

Write a short summary of what happens in the film

The underlying idea is that every human being makes decisions every day. Decisions, that change and shape the future. In this interactive online spot, which can be accessed via the new online magazine VREUND, users can make their own decisions or pass through different "doors" and thereby go their own way. They therefore decide where the journey takes them. Inspired by "Alice in Wonderland," the user embarks on a journey through eight unique theme worlds to the sounds of Parov Stelar. From the "Room of the Sun," to the "Room of the Wind," the "Room of Generations," the "Room of the Future," and other metaphors, the theme worlds of one of the largest electricity providers for renewable energy in Europe were brought closer to the users and established as a part of their personal story.

Cultural / Context information for the jury

The target group of the production are digital natives. They spend their day online. They are visual. They are sophisticated. They have attitude and like to get to the point. To meet these demands, we developed an interactive and audiovisually unique user experience to promote the new online magazine. The interactive online spot takes the target group out of the fast-paced, passive everyday life of users and brings them interactively and imaginatively into the thematic world of Austria's most valuable company. The spot invites users to follow the digital rabbit hole and give in to curiosity about the visually unique world hidden behind the next door. In the end, the result is an individual, gripping journey that inspires in terms of content, audio and visuals.